The trend of converting static signs to digital signage continues. The latest transformation at Waikiki Shopping Centre has shifted the outdated pylon sign into a dynamic, modern digital sales tool. With plenty of opportunity for a return on investment through selling digital advertising (such as the Aldi ad displayed below), the sign immediately starts to pay for itself. A true win, win result for all.
Read more about this exciting Digital Signage Pylon project in the free downloadable Case Study below.
All good things must come to an end so after 3 years studying a Cert III Signage apprenticeship, the end of the tunnel is getting very close for Phil T.
His last project of the Signage apprenticeship was based on the Art Deco era and here's a run down on what was involved:
"My project was made from laser cut 4mm acrylic shapes that i designed using Signlab. In the centre I used a digital print to create a marble look and add a touch of class! All of the acrylic was backed up with various cast vinyls. The backing board also had machine cut vinyl applied to the rear to create a stylish boarder, and then backed up with black. The titled panel vinyls were applied to the face for a stand out feature.
The project was then bonded to one another creating the layered affect. I polished the sides of all acrylics, creating a glass like finish!"
Lovely work Phil :)
Last months Australian Sign & Graphics (ASGA) Awards in Sydney’s Bicentennial Park saw Signs & Lines pick up 3 gongs. In total 514 entries were received, with 36 companies winning awards across 18 categories. As always some of the entries were quite outstanding (including ours). We were particularly pleased to win 2 out of the 3 places in the digital signage category.
We picked up our Gold award in the highly fought category of fabrication of large pylon and sky signs. Our gongs included:
Robyn was the worthy winner (again!) of our Greek Master Chef challenge held yesterday. Her lamb Moussaka was a taste sensation - see recipe below. Surprisingly the mix of foods complemented each other superbly - from Andy's homemade bread, hommus and olive dipping creation, to Tim's Greek Salad which oozed freshness - to Adrian's yummy bircher muesli.
But, the Greek style pasta bake (Moussaka) was the standout. And, drum roll, Robyn's choice for next month's Cook-Off is INDIAN! Now, who doesn't love a good curry :)
These 84" advertising kiosks are truly high and mighty! Showcasing advertising materials for APN's media partners, the three new kiosks located in Perth's busy BusPort entrances give the passing traffic a real "eye-full" as they wonder by. Although we know that great things come in small packages, in this case we are definitely arguing that big is beautiful! Find out more in our Case Study - link below.
Touchscreen devices are the future of business. They are intuitive to use and how we use them is constantly evolving. Touch screen devices really have become the new trend in marketing. It's fair to say that this form of technology has completely taken over every form of device that we own these days.
But why are Touchscreens the New Trend In Marketing?
Touchscreen devices bring a certain ease to marketing that just doesn’t exist elsewhere. Touchscreen technology allows for a simple touch and swipe and the job is done. It is as easy as that.
Scrolling on a touchscreen is quick and easy.When it comes to marketing a product or service, it is important to always remember that every second counts. In a recent survey conducted by Tech Sling, it showed that a touchscreen has the ability to speed up business tasks by as much as 20%. If you are an entrepreneur, this is gold.
Lets face it. There is something smooth and sophisticated about using these touch screen devices. Since first impressions are what matter in business, you are more likely to close a deal when you look to be embracing change and ahead of the pack. Subliminally, the client already feels like they are in the right place, talking to the right people. This makes them more receptive to any product or service that you are marketing to them.
Apart from the sophisticated look, touch screen devices make it a lot easier to execute business. This is why they have become such a trend in marketing. In every trade show, business conference or exhibition, you are likely to see people operating touch screen devices.
We think this LookThruTransparent display by Planar is a great addition to the digital signage range.
The Transparent OLED Display allows dynamic or interactive information to be relayed onto transparent surface glass. This revolutionary display allows users to view what is shown on a glass video screen while still being able to see through it. Designers can overlay text, digital images and video content onto physical objects or scenes that sit behind the glass. How engaging is that!
Fire – call 000!! Here at Signs & Lines we take our training seriously, so every 2 years everyone gets a bit of a refresher on how to handle a fire with extinguishers – useful for both work & home life.
Great to see the ‘willing’ volunteers tackle the carpark fires with such gusto – & see our Fire Reps (Kathy, Sarah & Andrew) in action too.
Kain certainly made sure that the fire didn't get the better of him!
This week I caught up with Aden who has just started his first year at Midland TAFE's signwriting course. I was keen to know how things were tracking so Aden showed me his first project work, just completed this month, and explained what he had done to achieve this great result.
"My first task at TAFE was to create a logo and to then make a sandblasted wooden sign. I started off with designing a logo using SignLab software - for me this was the most challenging aspect of this task!. I then used a plotter to cut the logo out onto a thick, green, rubber compound vinyl that withstands sandblasting.
I applied the vinyl onto a 600mm x 420mm slab of pine wood and sandblasted it. The logo was standing out and raised higher than the background. Leaving the vinyl in place, I used a dark wood stain and painted over the whole sign, and then used a lighter stain to go over the top. This bought out imperfections in the wood, creating raised features in the grain to generate a unique look.
To finish, I pulled off the vinyl, exposing the raised, raw wood Honda logo."
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