by Darrel Griffin.
Over the next few weeks on the Sign Blog let’s talk about how one might choose a sign supplier. As initial conversation starters, I’m focusing on 5 important considerations to help separate the wheat from the chaff: Reputation, Design, Capability, Price and Service.
Firstly, REPUTATION:
I moved to Perth WA from a town called Bournemouth in the UK, where my wife and I had a favourite restaurant. The service was good and the steaks were outstanding. As a result, I became almost evangelical about the restaurant. Whenever the topic ‘where’s a good place to eat?’ came up, I would pipe up with the name of our favourite restaurant and the reasons why any other choice would be foolhardy!
Over the next few weeks on the Sign Blog let’s talk about how one might choose a sign supplier. As initial conversation starters, I’m focusing on 5 important considerations to help separate the wheat from the chaff: Reputation, Design, Capability, Price and Service.
Firstly, REPUTATION:
I moved to Perth WA from a town called Bournemouth in the UK, where my wife and I had a favourite restaurant. The service was good and the steaks were outstanding. As a result, I became almost evangelical about the restaurant. Whenever the topic ‘where’s a good place to eat?’ came up, I would pipe up with the name of our favourite restaurant and the reasons why any other choice would be foolhardy!
Of course, the opposite experience can produce detrimental results. We had the misfortune of visiting a restaurant whose service was appalling; and though the food was OK, the service ruined the experience. We wrote to the restaurant to complain, but received no reply. Consequently, I became evangelical about the restaurant for all the wrong reasons! (I have since learned that this restaurant has ceased trading – read into that what you will).
A company’s reputation is therefore of critical importance – and no less so when choosing a sign supplier. Does the sign supplier you’re considering have a reputation among your friends, colleagues and peers for good service and quality products? Can the sign supplier back up its reputation with testimonials from satisfied clients?
How important is a sign supplier’s reputation to you? Does it matter? Why or why not?
Let’s talk.
(Oh, and please share the Sign Blog so others can join the conversation. Thanks!)
Darrel is Business Development Manager at Signs & Lines and is a regular contributor to the Sign Blog
A company’s reputation is therefore of critical importance – and no less so when choosing a sign supplier. Does the sign supplier you’re considering have a reputation among your friends, colleagues and peers for good service and quality products? Can the sign supplier back up its reputation with testimonials from satisfied clients?
How important is a sign supplier’s reputation to you? Does it matter? Why or why not?
Let’s talk.
(Oh, and please share the Sign Blog so others can join the conversation. Thanks!)
Darrel is Business Development Manager at Signs & Lines and is a regular contributor to the Sign Blog
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