Don't shoot me down here. Of course static signage has its place. But consider being able to give your customers or guests up to date information at the push of a button ... real time information and no more endless reams of photocopying or expensive trips to the printer.Sounding more interesting?
Take a Department Store or Conference Centre as an example. Every day sees a new tranche of visitors and delegates - each with very personal itineraries. Personalisation is great, of course, and there is no substitute. But consider the efficiencies that can be derived from a multi-functional digital signage solution that can welcome, invite, direct and encourage customers to fully engage with a venue?
We liked this example from a Hotel and Conference Centre in the Netherlands.