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Beware! 7 Deadly Sins of Digital Signage Content

6/5/2020

9 Comments

 
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The Importance of Digital Signage Content
When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing.

The success or failure of your digital signage solution is entirely dependent on content. The old adage ''Content is King'' is so true. The consumer doesn't care about the hardware you have installed, or what media player is behind it.

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Typically a user or viewer of digital signage only cares about what they see on the screen, or touch on the panel, and how this information/content relates to them.

Caution! The Warning Signs of Poor Content
​Beware of the 7 deadly sins of digital signage content. We take a look at the pitfalls and why it is important to avoid them:

1. Static content: Using single still images or slideshows on digital solutions is like pushing your car to work every day. Your content should be moving at all times. Movement catches people's attention and creates engagement. Avoid just using the digital screen like a power-point presentation! Today’s digital signage content management software is simple to use and can create exciting and attention-grabbing chunks of information, constantly catching people's attention.
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​2. Outdated content: With a digital screen everything should be relevant to the viewer and fresh, so people don't get bored with the content. Important information should be displayed instantaneously – ie, during the COVID-19 pandemic use the content to help with health messaging, safety messages and important health updates. Content management systems can be delivered from the convenience of your desk so the power to change information is instantaneous. This is true for menu items, stock levels, promotions or the dates of events as well. Real-time news items or Twitter feeds played alongside your content is a value add for customers.
3. Poor layout: Everyone knows the importance of having good graphic designers in charge of your branding. This applies to digital signage content too. Every frame of animation should be well balanced and designed, but this is just the beginning. When you have content moving across the screen at all times it makes the design process that much harder.This is without even taking user interaction into account. This is the essence of motion design, and anyone using digital solutions needs to be aware of how important it is to seek out content creators that know how to make your projects shine.​

4. No interaction: If you have screens that people are watching for a specific message, then you should be utilizing its interactive capabilities. Everyone knows how to use touchscreen technology now that smartphones are here to stay. Maps and wayfinding services are a valuable asset in a retail or transport environment. Helping people navigate in a space is a wonderful addition to a venues customer service and with touchscreens people can interrelate with your POS or digital displays.
5. No call to action: Using the full suite of content management tools to create outstanding animation and interactive content is meaningless if you don't convey a message to the end-user. And get their feedback via 2-way communication. Tell the user something about your product and receive data about them eg. contact information, sales preferences. The CRM advantages of interactive touchscreens need to leave a customer both impressed and with a positive view of your brand.
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​6. Scheduling Content: As with other modern social media technology, the power of the digital message is that it can be scheduled to run many days or weeks in advance. Sales or advertising campaigns can be set up in advance to ensure that the timing synchronises with other campaigns, and is scheduled across some of all of the network. A very powerful tool to the Marketing Department! Using analytics of sales data allows you to increase your sales by having relevant content being updated on all systems by scheduling or in real time. Leave the sales staff to worry about in-store selling, and let the marketeers schedule the promotions and advertising!
7. Local updating: If you have multiple locations set up with digital screens and you are having each location update the information locally, you are missing out. As marketing managers you now have the ability to take control of which promotional material is being displayed at each location from your desk or at home. You can instantly update the systems across the board if you receive new content, or take down outdated content instantly.

Digital Signage Content - Speak to us Today!
 
Digital signage is a great way to engage guests and other users of a your business or venue using modern technology. Allow your customers to engage with information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.
 
For more information or inspiration give us a call on + 61 9 9274 5151 or email [email protected] today. Visit our comprehensive Yap!digital digital signage website today!
 
We’re ready to start talking! Speak up now about your next project or idea.
 
T + 61 8 9274 5151
E: [email protected]
 
Signs & Lines, 5 Meliador Way, Midvale, WA 6056
 

9 Comments
Healthcare Digital Signage link
21/10/2021 11:17:25 pm

we need to be very careful while displaying content on digital signage, either it make or brake your business. So think & check your content twice before posting.

Reply
Rajat Sinha link
4/10/2022 09:59:25 pm

Good blog post. I really like it. Digital signage solutions

Reply
Origin Digital Signage link
21/4/2023 12:44:23 am

Digital signage content can be used to create interactive experiences that engage the audience. This can be done by incorporating touchscreens, social media feeds, and other interactive elements into the signage.

Reply
David
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Nexgen IT Solutions and Services link
6/10/2023 08:05:10 pm

That was really a great Artucle.Thanks for sharing information. Continue doing this.

Reply
purple wave link
22/5/2024 01:24:01 pm

We are Purple Wave, one of the top AV companies in India. We offer integrated audio visual solutions to companies, retailers, government entities, smart cities, ULBs, realtors and Individuals. Our technology redefines communication, connectivity, and creative synergy because our focus is only you.

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origin menu boards link
27/11/2024 04:34:25 pm

This article highlights a crucial aspect often overlooked in digital signage solutions: the content itself. The emphasis on avoiding static and outdated visuals, along with the need for professional motion design, underscores how essential engaging and relevant content is for capturing viewer attention. It's a great reminder that the technology is only as effective as the creativity and strategy behind what’s displayed.

Reply
Vijay Kumar link
23/4/2025 01:36:06 pm

Excellent article! Digital signage is indeed a game-changer in how businesses communicate visually. From improving customer engagement to streamlining internal communications, its applications are endless. At AV COM India, we’ve seen firsthand how integrating <a href="https://www.avcomindia.com/solutions/audio-visual-collaboration-solutions">digital signage</a> into a broader audio-visual collaboration strategy can enhance user experience across industries—from corporate boardrooms to public venues. Excited to see how innovations like AI and real-time content updates continue to shape the future of digital displays!

Reply
From web design to content marketing link
1/6/2025 06:07:09 pm

From web design to content marketing, BreatheDigital delivered quality across the board. Their team is creative, responsive, and always one step ahead.

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