The Importance of Digital Signage Content
When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing.
The success or failure of your digital signage solution is entirely dependent on content. The old adage ''Content is King'' is so true. The consumer doesn't care about the hardware you have installed, or what media player is behind it.
Typically a user or viewer of digital signage only cares about what they see on the screen, or touch on the panel, and how this information/content relates to them.
Caution! The Warning Signs of Poor Content
Beware of the 7 deadly sins of digital signage content. We take a look at the pitfalls and why it is important to avoid them:
When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing.
The success or failure of your digital signage solution is entirely dependent on content. The old adage ''Content is King'' is so true. The consumer doesn't care about the hardware you have installed, or what media player is behind it.
Typically a user or viewer of digital signage only cares about what they see on the screen, or touch on the panel, and how this information/content relates to them.
Caution! The Warning Signs of Poor Content
Beware of the 7 deadly sins of digital signage content. We take a look at the pitfalls and why it is important to avoid them:
1. Static content: Using single still images or slideshows on digital solutions is like pushing your car to work every day. Your content should be moving at all times. Movement catches people's attention and creates engagement. Avoid just using the digital screen like a power-point presentation! Today’s digital signage content management software is simple to use and can create exciting and attention-grabbing chunks of information, constantly catching people's attention.
2. Outdated content: With a digital screen everything should be relevant to the viewer and fresh, so people don't get bored with the content. Important information should be displayed instantaneously – ie, during the COVID-19 pandemic use the content to help with health messaging, safety messages and important health updates. Content management systems can be delivered from the convenience of your desk so the power to change information is instantaneous. This is true for menu items, stock levels, promotions or the dates of events as well. Real-time news items or Twitter feeds played alongside your content is a value add for customers.
3. Poor layout: Everyone knows the importance of having good graphic designers in charge of your branding. This applies to digital signage content too. Every frame of animation should be well balanced and designed, but this is just the beginning. When you have content moving across the screen at all times it makes the design process that much harder.This is without even taking user interaction into account. This is the essence of motion design, and anyone using digital solutions needs to be aware of how important it is to seek out content creators that know how to make your projects shine.
3. Poor layout: Everyone knows the importance of having good graphic designers in charge of your branding. This applies to digital signage content too. Every frame of animation should be well balanced and designed, but this is just the beginning. When you have content moving across the screen at all times it makes the design process that much harder.This is without even taking user interaction into account. This is the essence of motion design, and anyone using digital solutions needs to be aware of how important it is to seek out content creators that know how to make your projects shine.
4. No interaction: If you have screens that people are watching for a specific message, then you should be utilizing its interactive capabilities. Everyone knows how to use touchscreen technology now that smartphones are here to stay. Maps and wayfinding services are a valuable asset in a retail or transport environment. Helping people navigate in a space is a wonderful addition to a venues customer service and with touchscreens people can interrelate with your POS or digital displays.
5. No call to action: Using the full suite of content management tools to create outstanding animation and interactive content is meaningless if you don't convey a message to the end-user. And get their feedback via 2-way communication. Tell the user something about your product and receive data about them eg. contact information, sales preferences. The CRM advantages of interactive touchscreens need to leave a customer both impressed and with a positive view of your brand.
5. No call to action: Using the full suite of content management tools to create outstanding animation and interactive content is meaningless if you don't convey a message to the end-user. And get their feedback via 2-way communication. Tell the user something about your product and receive data about them eg. contact information, sales preferences. The CRM advantages of interactive touchscreens need to leave a customer both impressed and with a positive view of your brand.
6. Scheduling Content: As with other modern social media technology, the power of the digital message is that it can be scheduled to run many days or weeks in advance. Sales or advertising campaigns can be set up in advance to ensure that the timing synchronises with other campaigns, and is scheduled across some of all of the network. A very powerful tool to the Marketing Department! Using analytics of sales data allows you to increase your sales by having relevant content being updated on all systems by scheduling or in real time. Leave the sales staff to worry about in-store selling, and let the marketeers schedule the promotions and advertising!
7. Local updating: If you have multiple locations set up with digital screens and you are having each location update the information locally, you are missing out. As marketing managers you now have the ability to take control of which promotional material is being displayed at each location from your desk or at home. You can instantly update the systems across the board if you receive new content, or take down outdated content instantly.
7. Local updating: If you have multiple locations set up with digital screens and you are having each location update the information locally, you are missing out. As marketing managers you now have the ability to take control of which promotional material is being displayed at each location from your desk or at home. You can instantly update the systems across the board if you receive new content, or take down outdated content instantly.
Digital Signage Content - Speak to us Today!
Digital signage is a great way to engage guests and other users of a your business or venue using modern technology. Allow your customers to engage with information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.
For more information or inspiration give us a call on + 61 9 9274 5151 or email admin@signsandlines.com today. Visit our comprehensive Yap!digital digital signage website today!
We’re ready to start talking! Speak up now about your next project or idea.
T + 61 8 9274 5151
E: admin@signsandlines.com
Signs & Lines, 5 Meliador Way, Midvale, WA 6056
Digital signage is a great way to engage guests and other users of a your business or venue using modern technology. Allow your customers to engage with information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.
For more information or inspiration give us a call on + 61 9 9274 5151 or email admin@signsandlines.com today. Visit our comprehensive Yap!digital digital signage website today!
We’re ready to start talking! Speak up now about your next project or idea.
T + 61 8 9274 5151
E: admin@signsandlines.com
Signs & Lines, 5 Meliador Way, Midvale, WA 6056
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