When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing.
The success or failure of your digital signage solution is entirely dependent on content. The old adage ''Content is King'' is so true. The consumer doesn't care about the hardware you have installed, or what media player is behind it.
Typically a user or viewer of digital signage only cares about what they see on the screen, or touch on the panel, and how this information/content relates to them.
Caution! The Warning Signs of Poor Content
Beware of the 7 deadly sins of digital signage content. We take a look at the pitfalls and why it is important to avoid them:
3. Poor layout: Everyone knows the importance of having good graphic designers in charge of your branding. This applies to digital signage content too. Every frame of animation should be well balanced and designed, but this is just the beginning. When you have content moving across the screen at all times it makes the design process that much harder.This is without even taking user interaction into account. This is the essence of motion design, and anyone using digital solutions needs to be aware of how important it is to seek out content creators that know how to make your projects shine.
5. No call to action: Using the full suite of content management tools to create outstanding animation and interactive content is meaningless if you don't convey a message to the end-user. And get their feedback via 2-way communication. Tell the user something about your product and receive data about them eg. contact information, sales preferences. The CRM advantages of interactive touchscreens need to leave a customer both impressed and with a positive view of your brand.
7. Local updating: If you have multiple locations set up with digital screens and you are having each location update the information locally, you are missing out. As marketing managers you now have the ability to take control of which promotional material is being displayed at each location from your desk or at home. You can instantly update the systems across the board if you receive new content, or take down outdated content instantly.
Digital signage is a great way to engage guests and other users of a your business or venue using modern technology. Allow your customers to engage with information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.
For more information or inspiration give us a call on + 61 9 9274 5151 or email email@example.com today. Visit our comprehensive Yap!digital digital signage website today!
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