The digital campaign uses vehicle-recognition technology that can identify certain types of vehicles and generate dynamic, customized messages to drivers of those vehicles on digital billboards.
Here in Australia it translates to the person driving along the Graham Farmer Freeway in Perth being told that their Toyota Camry should be swapped with a Ford Falcon, for example, to improve driver comfort or fuel efficiency.
Whatever the message, and whoever the brand, it's clear that this type of digital marketing is a talking point and on its way to Australia very soon.
Link to article from DigitalSignageToday:
http://www.digitalsignagetoday.com/articles/digital-signage-tells-you-youre-driving-the-wrong-car/?utm_source=Email_marketing&utm_campaign=EMNADST04192016120000&cmp=1&utm_medium=htmlemail