With 113 stores, the Direct Factory Outlet (DFO) on the airport estate covers an area of 24,000m² and includes food, beverage outlets, plus parking for 1600 cars.
Georgiou Group commenced work on the site in mid-2017, and contracted Signs & Lines to produce the signage throughout the site including a unique range of internal, external, directional, information and statutory signage. Our team designed, developed, manufactured and installed signs big and small using the full talents of our in-house team of designers, project managers and tradesman.
The concrete sign designs were of particular note on this project that required us to step out of ‘the norm’ and creatively adapt our conventional way of manufacturing signs.
Concrete Blade Pylon Entry Signage
Entry signage undoubtedly plays a huge part in the overall appeal of a destination. Our team’s recommendation of using concrete to achieve the overall industrial “look” that the architect was trying to capture, pushed these two monoliths outside of the conventional manufacturing methods associated with signage pylons.
The ground breaking design called for a vertical concrete blade (the larger of the two weighing in at just less than 40 tonnes), made and installed as a solo freestanding tilt-up panel with a twist. The blade would present as an off-square parallelogram with one of its base corners buried in the ground to form a flat base. Both faces of the pylons boast 3D internally illuminated branding (DFO PERTH) covering an area in excess of 6m2, fabricated from perspex with an automotive 2pac paint finish and halo led illumination. The lower section of the faces feature a debossed shadow effect set into the concrete, achieved by incorporating 3D forms into the pre-cast formwork prepared off-site. After extensive site preparation ensuring that the footing locations were formed to pinpoint precision, the blades were craned into position. Once in place, the final footings were poured. The two pylon signs required over 42m3 of concrete, over 1500 metres of reinforcing steel plus considerable engineering, precision fabrication and logistics.
Car Park Zone Markers
The concrete theme was extended to the car park zone markers which at over 2 metres tall were designed to identify the carpark zones. The 5 precast, single piece concrete plinths were finished with a class 2 finish to match the pylons, and feature automotive 2pac sprayed aluminium identification & branding elements.
To find out more about how digital signage can really make an impact AND assist your customers, contact Signs & Lines today on +8 9274 5151 or firstname.lastname@example.org.