We sense that retail is in the midst of massive transformation – partly driven by new technology, but mainly due to the growing preference of shoppers for a seamless experience. By combining digital signage with image processing (essentially a camera) kiosks can literally see, sense or even hear the presence of nearby customers, and display dynamic content based on demographics.
Facial recognition technology allows different retail messaging to be tailored to a 50 year old man versus a 10 year old girl, for example. If a marketing campaign is promoting watches, the displays will be tailored to maximise the appeal to each demographic. The girl may fancy a Swatch or Fit-bit, the gent will prefer a Tag Heuer!
These advancements in image processing and IoT sensor technologies mean that the digital signage can provide smart, interactive tools to engage customers in exciting and relevant ways. Smart screens in an aware, “smart” retail environment are providing shoppers’ information about what they’re looking at, and influencing buying decisions, including up-selling.
It's not only the customer that gets a more relevant buying experience. For the retailer, a smart system can trigger content to the customer based on:
- What’s under-performing
- What’s overstocked
- Trends of the moment
- Time of day
- Local environmental/weather conditions
- Plus any other number of factors.
When not in use, these screens aren’t sitting idle. They can be scheduled to display promotions or entertaining content, and also the calls to action that get consumers using interactive tools.
Smart technologies are here today. Contact one of our team to find out more.