As the first of eight pylons planned by Main Roads along the Mitchell Freeway, this giant electronic billboard is positioned in the most optimal location for maximum exposure for car traffic heading into Perth city.
Follow the link to read our Case Study on this iconic project.
Signs & Lines and the Yap!digital team were involved from the outset with design and methodology for the build and install of the landmark pylon just after Greenwood Station heading southbound. The 12.5 metre wide sign face is positioned over 5 metres above ground level on a 9 metre header pole for maximum visibility to vehicle traffic. In total, the signboard offers 40 square meters of outdoor advertising brand awareness!
Manufacture of the steel structures involved structural and architectural drawings detailing how the Included in the specifications were details about surface treatment, camera support, fall arrest line inside vertical ladder access and aluminium ladder inside sign to access cabinets.
Careful planning of the installation of the pole and header sections was required to minimise disruption to the Mitchell Freeway traffic. Despite the scale of the sign, all elements were pre-made in house and took only 1 day to install. No lanes of the Freeway needed be closed, just the emergency lane had to be closed with bump trucks.
Whether you need inspiration, design assistance or help managing a new wayfinding signage project, the team at Signs & Lines and Yap!digital can take your signage from drab to fab! Our service includes creating a strategy and integrated plan that will boost brand awareness and enhance your professional image.
Talk to the team at Signs & Lines today - + 61 8 9274 5151 or email firstname.lastname@example.org.