While it's only been a couple of weeks, Pokémon Go has already proven that user behavior is changing. As other media channels continue to fall out of favor, mobile and OOH are natural partners - and we predict this will shape an important evolution in digital signage applications too.
For those that have missed the recent Pokemon action, here is a quick review of how it is impacting the OOH marketing space. For the full article follow: http://www.digitalsignageconnection.com/pokemon-gooh-how-pikachu
Out of Home (OOH) advertising is once again in the spotlight thanks to Pokémon Go.
Augmented reality, or the live view of a physical environment superimposed upon computer-generated elements (e.g., Pokémon Go), will further bridge the physical and digital worlds and benefit the OOH advertising industry. The same user that was once willing to pay a delivery fee and wait an hour at home is now spending an average of 33 minutes a day walking up to three miles to collect Pokémon!!
This would represent exposure to billboards, transit advertisements, digital signage, wallscapes and faces—all ads that cannot be turned off by ad blockers. Advertisers will increasingly need to be out of the home to reach consumers of augmented reality-will-take-out-of-home-media-and-advertising-to-new-level.
For those that have missed the recent Pokemon action, here is a quick review of how it is impacting the OOH marketing space. For the full article follow: http://www.digitalsignageconnection.com/pokemon-gooh-how-pikachu
Out of Home (OOH) advertising is once again in the spotlight thanks to Pokémon Go.
Augmented reality, or the live view of a physical environment superimposed upon computer-generated elements (e.g., Pokémon Go), will further bridge the physical and digital worlds and benefit the OOH advertising industry. The same user that was once willing to pay a delivery fee and wait an hour at home is now spending an average of 33 minutes a day walking up to three miles to collect Pokémon!!
This would represent exposure to billboards, transit advertisements, digital signage, wallscapes and faces—all ads that cannot be turned off by ad blockers. Advertisers will increasingly need to be out of the home to reach consumers of augmented reality-will-take-out-of-home-media-and-advertising-to-new-level.
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