This is so clever... users were able to color Zentangle patterns found in many coloring books on the digital display – using the interactive touchscreen to color in patterns that feature inspirational quotes. Deep Spring then shared drawings on its social media channels.
"We're excited to see clients playing in the gaming space," Alan Klein, head of creative solutions of JCDecaux, said in the release. "Combine this with beautiful imagery, audience engagement and online/offline out-of-home integration and you see really exciting results like the Deep Spring campaign."
The display is designed to emphasize Deep Spring's brand image of relaxation and "simple pleasures." The company deployed the display in high traffic areas to encourage pedestrians to stop and color. See more at the video below...