With the Rio Olympics in full flight, it is interesting to see how digital signage is playing such a huge part in the games.
With 306 events, featuring 206 countries, across 42 sporting disciplines, held at 37 venues, the Rio 2016 Olympic Games represent a huge opportunity for outdoor digital signage to reign supreme in Brazil this month. Here's why…
Around the world, outdoor digital signage is being used by nations to promote their attendance at the Rio 2016 Olympics. For instance, digital signage was put to use in Australia to reveal the Australian Olympic team's flagbearer.
Equally, hundreds of digital signage vendors are sending screens of all sizes and specifications that will feature at the 2016 Rio Olympics and Paralympic games. Displays will be used across stadiums and areas surrounding venues for the purposes of brand promotion and televising Olympic events.
It's anticipated that the use of digital signage outdoors will escalate beyond the levels seen at the London 2012 Olympics given that, in just four years, AV technologies have advanced. Meanwhile installing screens outdoors has become progressively easier, though still not without its challenges.
Outdoor digital signage use in Brazil
Digital signage use outdoors in Brazil has boomed, particularly in the last two years, which has everything to do with the "Samba Nation" hosting the 2014 FIFA World Cup. There's already a strong digital signage presence across the country, particularly across soccer stadiums, for obvious reasons.
For instance, the Arena da Baixada Stadium in Curitiba, which is the home of the Clube Atlético Paranaense soccer team, has a staggering 220 digital signage displays in use. They were used to televise games and featured menus for concession stands during the 2014 FIFA World Cup and they're likely to be in action again to screen Olympic soccer matches.
Outdoor digital signage in Brazil is already making waves and has played a key role in boosting Brazil's economy, especially during the FIFA World Cup, as brands promoted their products and services to soccer fans from around the world. It's a certainty that it will have an even bigger impact during the Rio 2016 Olympics.
Why? The International Olympic Committee expects nearly 500,000 tourists to descend on Rio for the Games, but that's just a conservative estimate. Following the success of the FIFA World Cup, tourist numbers will probably surpass the half million predicted to arrive.
At various points throughout the Games, tourists will come into contact with outdoor digital signage, and with digital out-of-home advertising already hitting 60 percent of Brazil's economically active population according to figures published by brasilsignage.com, DOOH already ranks as the second most viewed media behind free-to-air TV.
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