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The Power of Signage

19/11/2015

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Is signage part of your marketing mix?

We all know the concept of the "7 P's" of marketing - for those that need reminding they are -
  1. product
  2. price
  3. place
  4. promotion
  5. people
  6. positioning
  7. packaging

So, how does signage play its part in this mix? We believe it's a combination of place, promotion and positioning. People need to know where you are (Place), your business name, details and offering (Promotion) and a strong, clear brand that defines the product/service(s) on offer (Positioning). All three are vital in creating customer awareness.

Signage is ideally placed to address these 3 P's and the infographic on the right demonstrates the power of on-premise signage.

First time customers were surveyed within within 30-45 days of a new premises sign installation. They were asked:

'How did you learn about us'? 

46% said it was due to signage!

That's POWERFUL ... and evidence that effective signage is a wise investment and should always be considered as part of your Marketing Mix!!

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