We all know the concept of the "7 P's" of marketing - for those that need reminding they are -
So, how does signage play its part in this mix? We believe it's a combination of place, promotion and positioning. People need to know where you are (Place), your business name, details and offering (Promotion) and a strong, clear brand that defines the product/service(s) on offer (Positioning). All three are vital in creating customer awareness.
Signage is ideally placed to address these 3 P's and the infographic on the right demonstrates the power of on-premise signage.
First time customers were surveyed within within 30-45 days of a new premises sign installation. They were asked:
'How did you learn about us'?
46% said it was due to signage!
That's POWERFUL ... and evidence that effective signage is a wise investment and should always be considered as part of your Marketing Mix!!