British Airways' interactive billboard OK, admittedly this interactive digital signage video's been doing the rounds for a month or three, but following on from my two previous Apotek and Pizza Hut posts it's yet another great example of how happy the marriage between marketing and digital technology can be.
British Airways' interactive billboard uses surveillance technology to identify and display the details of planes flying overhead - and I think it's great!
British Airways' interactive billboard uses surveillance technology to identify and display the details of planes flying overhead - and I think it's great!
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