"What happens when you take something traditional and give it an innovative twist?"
Introducing Coca Cola's new coolers, which interact with customers via mobile, gesture and touch.
The digital coolers boast various interactive features:
• A transparent LED screen door
• Side-mounted touchscreens allow customers to interact and play
• Mounted cameras allow for augmented reality fun
The coolers also feature inbuilt audience intelligence measurement software which interacts with customers' mobiles.
“We needed an interface that would tell us everything from the customers’ perspective, including their location and how they were interacting with the solution. It’s not just about delivering digital content, it’s about doing it in a targeted and relevant way," said Coca Cola's Stuart Port in a statement.
More information about the interactive coolers can be found in this article by Digital Signage Today.
The question is, are you looking forward to interacting with an interactive cooler yourself? We'd love to hear your thoughts.
Introducing Coca Cola's new coolers, which interact with customers via mobile, gesture and touch.
The digital coolers boast various interactive features:
• A transparent LED screen door
• Side-mounted touchscreens allow customers to interact and play
• Mounted cameras allow for augmented reality fun
The coolers also feature inbuilt audience intelligence measurement software which interacts with customers' mobiles.
“We needed an interface that would tell us everything from the customers’ perspective, including their location and how they were interacting with the solution. It’s not just about delivering digital content, it’s about doing it in a targeted and relevant way," said Coca Cola's Stuart Port in a statement.
More information about the interactive coolers can be found in this article by Digital Signage Today.
The question is, are you looking forward to interacting with an interactive cooler yourself? We'd love to hear your thoughts.
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