Take Scharffen Berger's 'Wonderfully Complicated' digital signage campaign as a brilliant example. The Hershey's-owned chocolate maker invites the general public to be the stars of its campaign, encouraging the uploading of 'selfies' via Instagram to 50 outdoor digital signage points across San Francisco.
The key to the campaign is in its simplicity:
• Take a selfie;
• Upload it to Instagram with the hashtag #wonderfullycomplicated;
• Choose the slogan that best describes you i.e.
> Sweet, salty and a little but nutty
> Dark, spicy and mysterious
> Sharp and intense, with a bite
> Rich, refined and a little bitter
> Mellow, smooth and delightful
> Etc., etc.
And if chosen, the selfie pops up on the 50 outdoor digital signage points across San Francisco.
Read more about the campaign at DigitalSignageToday.com.