Visual (see) and sound (hear) are definitely up there at the top of most people’s digital signage list, but our top recommendation is to make sure touch (interactivity) is included in the mix too. Some would argue that interactivity should be at the top of the shopping list for retail and event venues integrating digital AV into their attractions. Our Yap!touch offering ranges from touchscreen kiosks, touch screen map tables or interactive wayfinding solutions with the ”see, hear and touch bases” all covered – add in some amazing content created by our Yap!create design team and you have a winning formula!
We would suggest that a looping video, that offers the viewer no opportunity to control the content, has limited appeal – it covers the ”see & hear” ingredients but not ”touch”. At a minimum, attractions should incorporate video presentations broken down into multiple shorter segments, giving the user the opportunity to select the content that interests them. But the best retail and entertainment attractions will offer much greater interactivity, allowing users the full opportunity to interact with the content that they see, hear and experience.
When digital signage is used not just as signage, but as a functional element of the attraction or business, it unlocks extra value – creating the best formula for success. By moving beyond the act of just installing “digital signage”, canny investors are now finding ways to utilize technology to deliver “digital experiences” that enrich the experience, and ultimately drive bottom-line growth. Business is business, after all.
What touchscreen technology is best for high use environments?
When choosing a touchscreen for commercial use in a high footfall environment, such as a museum or event, there are a number of factors to consider. What software will be running with it? Will you need multi-touch or just single-touch? What is it being built into? What’s your budget? Is the aesthetic important? How big a screen do you need?
Essentially it boils down to 3 options, capacitive, infrared or SAW: In terms of value, reliability and usability they are just simply better than resistive, there’s a reason the majority of modern touchscreen devices utilise these options. Contact the Yap!digital team for more information about what options would suit your needs best.
To find out more about Yap!touch and how we can help introduce the right “see, hear touch” formula into your next digital project contact Tim at +61 8 9274 5151 or email firstname.lastname@example.org.