Forbes recently published a list of marketing trends that will define 2016 that successful businesses will need to adopt to stay on top– here’s our take on the top 5 marketing trends that will benefit most from interactive digital signage technology, and will add some creativity to your marketing strategy.
How can your business utilize these trends?
1. Embracing the customer experience model
It's no secret we've been moving away from the classic form of advertisement. Static advertising strategies to merely attract customers are a thing of the past. With the onslaught of information, creating an engaging experience around the customer is today's minimum ante. Now, it's all about an integrated model to boost customer service and experience. Today's sophisticated tools allow businesses to learn about their customers, predict their behavior and create tailored experiences designed to maximize revenue.
Interactive touchscreen digital signage technology can help not only provide an amazing customer experience but it also tracks and reports on that experience. Now you can identify buyer behavior, identify interests, measure loyalty and then fine-tune your program to capitalize on the data, increase engagement and boost conversion rates.
2. Ad-blockers and attention bias
Respect the personal space. In-your-face marketing can be a serious nuisance and, frankly, a little insulting. The bottom line is this: People do not care about or pay attention to things that are not important to them. So how can you get an effective advertisement to a consumer when they are so invested in ignoring you?
Ultimately you need to make sure you keep it relevant to your customers. One way you can do this is by delivering a valuable, insightful experience and keeping it interactive and fun. By making it interactive with a touchscreen, you can engage *with* them rather than advertising *at* them. New facial recognition software will give marketers a new edge and allow digital signage to target very specifically at the viewer by clever profiling… whatever next!
3. A 3D world
In the future, you will see 3D technology becoming more and more mainstream. As this technology develops you will be able to merge it with your interactive experience to bring your products to "life" for your consumers with virtual tours, product demos, sales presentations and more.
Whether using traditional touchscreens for interaction, or a gesture-based approach, 3D technology mirrored with a level of interaction creates a virtual experience users can explore, educate and enjoy.
4. Data IS a marketers dream
Data has always been valuable to making business decisions, and with interactive applications it has never been easier to harvest. More and more interactive tools are available to ease the mining, managing and translation of data used to improve your sales and customer experience.
Like measuring clicks, sophisticated interactive digital signage software allows you to understand buying behavior, interests, loyalty and patterns, helping you to improve your strategies and cater them to your audience.
5. Results means better business
In order to up your marketing game, and invest into an interactive experience that hits a punch, you are going to want to see the results. Finding software that delivers these metrics and results will make your job easier.
The key is to find touchscreen and digital signage software that actually tracks how close you are to your marketing or business goals and does some of the analysis for you. Intelligent digital signage that adds value – a marketer’s dream!
To find out if and how digital signage can fit with your 2016 Marketing Plan, give us a call on 08 9274 5151.
[References: We really liked an article published in December last year by Casey Dubbs so we took some extracts from it, and gave it our own spin. For the full article see: http://www.digitalsignagetoday.com/blogs/10-key-marketing-trends-for-2016-and-how-digital-signage-can-help-you-maximize-them/]