The Importance of Digital Signage Content
When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing.

The success or failure of your digital signage solution is entirely dependent on content. The old adage ''Content is King'' is so true. The consumer doesn't care about the hardware you have installed, or what media player is behind it.

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Typically a user or viewer of digital signage only cares about what they see on the screen, or touch on the panel, and how this information/content relates to them.

Caution! The Warning Signs of Poor Content
​Beware of the 7 deadly sins of digital signage content. We take a look at the pitfalls and why it is important to avoid them:

1. Static content: Using single still images or slideshows on digital solutions is like pushing your car to work every day. Your content should be moving at all times. Movement catches people's attention and creates engagement. Avoid just using the digital screen like a power-point presentation! Today’s digital signage content management software is simple to use and can create exciting and attention-grabbing chunks of information, constantly catching people's attention.

​2. Outdated content: With a digital screen everything should be relevant to the viewer and fresh, so people don't get bored with the content. Important information should be displayed instantaneously – ie, during the COVID-19 pandemic use the content to help with health messaging, safety messages and important health updates. Content management systems can be delivered from the convenience of your desk so the power to change information is instantaneous. This is true for menu items, stock levels, promotions or the dates of events as well. Real-time news items or Twitter feeds played alongside your content is a value add for customers.
3. Poor layout: Everyone knows the importance of having good graphic designers in charge of your branding. This applies to digital signage content too. Every frame of animation should be well balanced and designed, but this is just the beginning. When you have content moving across the screen at all times it makes the design process that much harder.This is without even taking user interaction into account. This is the essence of motion design, and anyone using digital solutions needs to be aware of how important it is to seek out content creators that know how to make your projects shine.​

​6. Scheduling Content: As with other modern social media technology, the power of the digital message is that it can be scheduled to run many days or weeks in advance. Sales or advertising campaigns can be set up in advance to ensure that the timing synchronises with other campaigns, and is scheduled across some of all of the network. A very powerful tool to the Marketing Department! Using analytics of sales data allows you to increase your sales by having relevant content being updated on all systems by scheduling or in real time. Leave the sales staff to worry about in-store selling, and let the marketeers schedule the promotions and advertising!
7. Local updating: If you have multiple locations set up with digital screens and you are having each location update the information locally, you are missing out. As marketing managers you now have the ability to take control of which promotional material is being displayed at each location from your desk or at home. You can instantly update the systems across the board if you receive new content, or take down outdated content instantly.

Digital Signage Content - Speak to us Today!
 
Digital signage is a great way to engage guests and other users of a your business or venue using modern technology. Allow your customers to engage with information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.
 
For more information or inspiration give us a call on + 61 9 9274 5151 or email admin@signsandlines.com today. Visit our comprehensive Yap!digital digital signage website today!
 
We’re ready to start talking! Speak up now about your next project or idea.
 
T + 61 8 9274 5151
E: admin@signsandlines.com
 
Signs & Lines, 5 Meliador Way, Midvale, WA 6056
 

Having explored the fundamental questions of What is a Touchscreen (Part I), and the History of Touchscreens (Part II), now we gaze into the future to see how Touchscreens will be part of our lives in the near future.

Capacitive Touchscreens are the Future
A capacitive touch screen is a control display that uses a conductive touch of a human finger (or a specialized device in a post COVID-19 world) for input. This new technology is becoming critical for the future of Touchscreens.

As the modern user now has an ‘expectation’ of smartphone-like experiences with every touchscreen panel they interact with – this change in capacitive touch technology has driven a positive change in public attitudes towards touchscreens.

A capacitive touchscreen panel must be touched with a finger or a special capacitive item, such as a pen or glove. As the panel’s coating is stored with electrical charges, the location of the ‘’touch’’ is signalled by the change in capacitance in that location of the screen.

When a capacitive panel is touched, a small amount of charge is drawn to the point of contact, which becomes a functional capacitor. The change in the electrostatic field to find the location of the touch – and thus drive the instructions to the media player for a response.

Projected capacitive touch technology is the most commonly implemented touch technology in the world, offering responsive touch performance to everyone who owns a smartphone or other touch-ready device. This touch technology offers clarity and sensitivity. It will continue to operate even when scratched.
 
What does this technology means for those considering touchscreens in the future? Our recommendation is that potential investors in sectors such as retail, finance technology, industry and even outdoor signage, must consider incorporating capacitive touch experiences into their buying brief.

Take your Sign Messaging to the Next Level
 
For the full range of digital interior and external signage for your venue or facility our team of professionals are just a phone call away. Talk to us today about how digital billboards and interactive wayfinding signage can add value and enhance your office, arena, casino, hotel, resort, restaurant or conference space.
 
The use of interactive digital signage is also great way to engage guests and staff in mining environments, with the all important transmission of real-time safety messaging now a priority in a post COVID-19 world.

and other users of a hospitality venue – modern technology will let them find information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.

Visit our site! We are the leading turnkey digital signage provider in WA and Australia - find out more here:  www.yapdigital.com.au
 
For more information or inspiration give us a call on + 61 9 9274 5151 or email admin@signsandlines.com today.
 
We’re ready to start talking! Speak up now about your next project or idea.
 
T + 61 8 9274 5151
E: admin@signsandlines.com
 
Signs & Lines, 5 Meliador Way, Midvale, WA 6056

SOURCE: #Digital Signage Today, Research And Markets

So let's explore why are Touchscreens the new trend In Marketing?
Ease
Touchscreen devices bring a certain ease to marketing that just doesn’t exist elsewhere. Touchscreen technology allows for a simple touch and swipe and the job is done. It is as easy as that. They make it easier to do business... and are engaging. Our lives now revolve around touching devices so these are just an extension of our hand held devices.
Speed
When it comes to marketing a product or service, it is important to always remember that every second counts. Every moment that is spent delaying is giving the client an opportunity to change his or her mind. In a recent survey conducted by Tech Sling, it showed that a touch screen has the ability to speed up business tasks by as much as 20%. If you are an entrepreneur, this is gold. Scrolling on a touchscreen is quick and easy.
Sophistication
Touchscreens are sophisticated and create a great first impression in business. They are technology focused which conveys to your customers that you embrace change and are ahead of the pack. Subliminally, the client already feels like they are in the right place, talking to the right people.

​To find out more about touchscreens, contact the team at Yap!digital today on +61 8 9274 5151 or email admin@yapdigital.com.au.

JCDecaux recently upgraded some of their existing digital and static sign assets with the addition of some new digital screens, totems and a digital lightbox at Perth Airport's Terminal 3 and Terminal 4.  
 
Our challenge was to achieve an extremely tight completion schedule with night works so as to not interrupt normal flight operations in the airside environment. All in all the Yap!digital team managed the design, manufacture and installation of 12 major new digital assets - for the full story refer to our Case Study below.

OSHE Turnkey Service – From Start to Finish
 
Our turnkey service ensured that all the critical elements of the project were handled by one team, to the highest professional standards.  Achieving the programme deadlines required a huge effort and did not go un-noticed. The Retail Business Development Manager of Perth Airport had this message for our team:
 
‘Thank you for the role you played in getting T4 done! Building partnerships and working collaboratively with others to meet shared objectives is a Perth Airport competency pillar, which this is a great example of.’
The project methodology included:

• Permits & SWMS.
• Preparation of OH&S documentation including site inductions.
• Engineering review.
• Removal and Installation methodologies.
• Traffic Plan.
• Bracket and fixing manufacturing.

Hiring Digital Signage - The Offer*

Thinking of hiring a digital interactive kiosk? Then today is the day to benefit from our 3 month special hire offer. But the offer only runs between 1/4/19-30/6/19 so be quick!

For all hires across Australia* during this timeframe, hire 2 of our digital signage options and get the third free for the hire period. Valid hire periods - 1 week minimum - qualify for this generous offer with potential for thousands of dollars saved.

3 Simple Steps to Take Advantage of our Offer*

Step 1: Select the 3 products you wish to hire from the range shown below
Step 2: Confirm your dates, content and delivery requirements
Step 3: Contact us for a quote - admin@yapdigital.com.au or call 08 9274 5151

From an approved quote the Yap!hire team can take care of the rest with our turnkey solution that means you can rely on us to sort out the technology, the content and the logistics.

What Important Things Do I need to Know?

Success of your digital signage will be mainly dependent on the Content you display or have for users to interact with. Once you've decided what the purpose of your digital signage is, we can help you develop some Content that maximises the potential of your device.  It may be as simple as a Powerpoint presentation driven off a USB, or a truly interactive touchscreen experience that engages the user through a sensory experience using videos, pop-ups, games, menu selections, on-line ordering, dynamic maps or so much more. 

Our team of Yap!digital graphic designers will take your brief and create the magic. 

Delivery
Based on your delivery requirements, Yap!hire will dispatch and set up the digital screens for you in our branded 'flight cases' for protection. It's easy and hassle-free!  At the end of the hire period our team will come and take the digital signage back to our base. Delivery fees are based on mileage to the destination*.

If you are still unsure about the benefits of hire, read our Case Study here which outlines some recent examples of hire uses.

10 GREAT REASONS TO HIRE DIGITAL SIGNAGE IN PERTH
When a business or organisation needs to promote their brand and/or services, look no further than a smart digital signage hire option. More than ever, businesses are turning to hiring digital signage hardware, rather than buying them outright. This can be a useful ‘toe dip’ into the new world of digital signage before making a major investment, and is a great way to learn the ‘ins’ and ‘outs’ of this new technology.

What Type of Digital Signage is right for my Business? 
There are a few options to consider that are easy, have great versatile technology and are easy to integrate into a function, event, conference or product launch.

• interactive touchscreen kiosk;
• wall mounted display screen - non-touch;
• trolley mounted display screen - non-touch 
• self standing table - small 
• large interactive table

See the full range below.

​But Why would you Hire Digital Signage?
Need more convincing? We’ve compiled 10 great reasons to hire rather than buy:-

1. Save Money & Space: Hiring means you get the latest equipment without having to buy or store it. Better still, you can get the job done safely and correctly, with the right tool. You could even think of it as … try before you buy!
2. All the latest Technology:  Avoid the pitfalls of old, worn-out equipment — you’ll get the newest equipment from the best brands in the business. And we clean, service and test everything, so it’s in good working order … all the time.
3. Be Worry Free: We’ll choose the right tool for the right job, you can be sure of it. No need for you to guess — we’re trained specialists who make it our job to solve your problems.
4. Delivery is a Breeze:  Want a kiosk or touchscreen now? We’ve got it. It’s available right now. And we’ll deliver it to you, exactly when you need it. You can expect exceptional service all day, every day — 7 days a week, 363 days a year.
5. Simple Cost Control:  We take care of license fees, depreciation or capital tied up when you hire — your cost control is simplified. And your business hires are tax deductible, putting cash back in your pocket.
6. No waiting around: Customers are everything to us, so expect responsive service. You’ll be walked through how to use the touchscreen, shown its safe usage and content management. That means we can be in-and-out as quick as you want … but without scrimping on service!
7. We’ll choose the right digital device for the right job. No need for you to guess — we’re trained specialists who make it our job to solve your problems
8. Always on call, 24/7:  Simply shoot us an email and we’ll call you the same business day. In the unlikely event that something goes wrong or breaks down … you can call us anytime, any day. We’ll keep our promise of making your job easy – no matter what!
9. Save the Environment: Hiring instead of buying means there’s less equipment being produced … making it one of the best ways to reuse and recycle. It feels good when you’re doing your bit for the earth.
10. Our & Your Reputation: We have an excellent reputation for delivering on our promises so we can ensure that your brand, marketing, event or show is in safe hands.  Your reputation is also enhanced as clients perceive your company as very forward thinking, especially as they are investing in new digital signage technology – customers like being associated with a forward thinking company.

Contact us today for more information on our touchscreens and display/interactive digital signage range. Pick up the phone +61 8 9274 5151 or email admin@yapdigital.com.au

There comes a time when all signage needs a face-lift. Whether for purely cosmetic reasons, or related to logistics or upgrades in technology, most things in life need a bit of an upgrade every now and then. And digital signage is no different.

In the fast paced world of digital signage, advances in technology happen at quite a pace. Recent trends include major improvements in the screen market  - with much sleeker screens now available that increasingly looking like they 'belong' in an environment. The Yap! team keep at the forefront of the curve, with our team always seeking industry 'firsts' or new products to take to our clients. When needed our team can 'deconstruct' existing digital signage to ensure the most modern, up to date technology is used.

We're noticing that the current trend is to align the overall look and feel of touchscreens. With well designed framing or housings digital signage can go beyond the typical 'rectangular' screen. Think multi-shaped - such as circle, square, curved - with framing made out of glass, brass and everything in between! Let's face it, a good-looking screen will definitely add to the general aesthetics of a location and a few examples of how this has been used dramatically are shown below:
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- projection mapping at St Louis Union
- curved digital signage at Piccadilly Lights in London
- brass finished framing and curved video wall at Yagan Square, Perth

Similarly there have been major improvements in the LEDs so that they are brighter and higher quality. Refitting modern, new-age LEDs is quite a common way that we are asked to deconstruct and upgrade digital signage.

Sometimes it's not the technology that dictates a digital signage upgrade. At the Perth Airport site on the key trunk road in and out of the airport, the ongoing redevelopment of the Airport precinct required the existing digital sign to be extended out to cater for transport network upgrades. When roads need to widen or traffic flows altered, that is a major project as in the APN sign that Yap!digital widened in recent times. The digital tiles were removed and reinstated as part of the project. ​

If you are seeking guidance on how to deconstruct your existing digital signage, need an upgrade or are new to the touchscreen, video wall and display digital signage market then give Yap!digital a call today. We'd love to talk! Contact +61 8 9274 5151 or email us on admin@yapdigital.com.au today

​The installation of the new APN Greenwood digital pylon on the Mitchell Freeway in December 2018 saw the culmination of over a year’s planning for this major WA project. Signs & Lines' digital division, Yap!digital, provided a turnkey solution for this project including the manufacture, traffic management, installation and commissioning of the digital component.

As the first of eight pylons planned by Main Roads along the Mitchell Freeway, this giant electronic billboard is positioned in the most optimal location for maximum exposure for car traffic heading into Perth city.

Main Roads generate outdoor advertising revenue from the dynamic digital creative, which is in turn is used to fund road projects and upgrades.

​Follow the link to read our Case Study on this iconic project.

Signs & Lines and the Yap!digital team were involved from the outset with design and methodology for the build and install of the landmark pylon just after Greenwood Station heading southbound. The 12.5 metre wide sign face is positioned over 5 metres above ground level on a 9 metre header pole for maximum visibility to vehicle traffic. In total, the signboard offers 40 square meters of outdoor advertising brand awareness!
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Manufacture of the steel structures involved structural and architectural drawings detailing how the Included in the specifications were details about surface treatment, camera support, fall arrest line inside vertical ladder access and aluminium ladder inside sign to access cabinets.

Careful planning of the installation of the pole and header sections was required to minimise disruption to the Mitchell Freeway traffic. Despite the scale of the sign, all elements were pre-made in house and took only 1 day to install. No lanes of the Freeway needed be closed, just the emergency lane had to be closed with bump trucks.

​Whether you need inspiration, design assistance or help managing a new wayfinding signage project, the team at Signs & Lines and Yap!digital can take your signage from drab to fab! Our service includes creating a strategy and integrated plan that will boost brand awareness and enhance your professional image.

Talk to the team at Signs & Lines today - + 61 8 9274 5151 or email admin@signsandlines.com.

We've had a few larger signs make their way out of the workshops recently. This monster digital sign for Daktronics was on its way to site but first we had to manoeuvre it out of the yard using a franna crane, and onto the hiab for its onward journey.

Our team use a pre-start meeting to discuss all elements of the move in advance of works. The whole process was well orchestrated by Andrew and the franna operator. They say that you learn something new every day, and this day was no different. On a break I asked the franna operator why the crane was so named - well FRANNA stands for: “Francis and Anna” the names of the company founder and his daughter. Franna is a manufacturer of Pick & Carry cranes with a lifting capacity from 10 to 25 tonnes.

 All in all another great manoeuvre by our team of sign superstars.

After weeks of painstaking planning and development these two digital signs are now into Phase 2 of their life journey, having left our workshops today bound for the City.

Watch this space for more exciting news of these digital signs, with plenty more brass wayfinding signage in development as we speak.