​The installation of the new APN Greenwood digital pylon on the Mitchell Freeway in December 2018 saw the culmination of over a year’s planning for this major WA project. Signs & Lines' digital division, Yap!digital, provided a turnkey solution for this project including the manufacture, traffic management, installation and commissioning of the digital component.

As the first of eight pylons planned by Main Roads along the Mitchell Freeway, this giant electronic billboard is positioned in the most optimal location for maximum exposure for car traffic heading into Perth city.

Main Roads generate outdoor advertising revenue from the dynamic digital creative, which is in turn is used to fund road projects and upgrades.

​Follow the link to read our Case Study on this iconic project.

Signs & Lines and the Yap!digital team were involved from the outset with design and methodology for the build and install of the landmark pylon just after Greenwood Station heading southbound. The 12.5 metre wide sign face is positioned over 5 metres above ground level on a 9 metre header pole for maximum visibility to vehicle traffic. In total, the signboard offers 40 square meters of outdoor advertising brand awareness!
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Manufacture of the steel structures involved structural and architectural drawings detailing how the Included in the specifications were details about surface treatment, camera support, fall arrest line inside vertical ladder access and aluminium ladder inside sign to access cabinets.

Careful planning of the installation of the pole and header sections was required to minimise disruption to the Mitchell Freeway traffic. Despite the scale of the sign, all elements were pre-made in house and took only 1 day to install. No lanes of the Freeway needed be closed, just the emergency lane had to be closed with bump trucks.

​Whether you need inspiration, design assistance or help managing a new wayfinding signage project, the team at Signs & Lines and Yap!digital can take your signage from drab to fab! Our service includes creating a strategy and integrated plan that will boost brand awareness and enhance your professional image.

Talk to the team at Signs & Lines today - + 61 8 9274 5151 or email admin@signsandlines.com.

We've had a few larger signs make their way out of the workshops recently. This monster digital sign for Daktronics was on its way to site but first we had to manoeuvre it out of the yard using a franna crane, and onto the hiab for its onward journey.

Our team use a pre-start meeting to discuss all elements of the move in advance of works. The whole process was well orchestrated by Andrew and the franna operator. They say that you learn something new every day, and this day was no different. On a break I asked the franna operator why the crane was so named - well FRANNA stands for: “Francis and Anna” the names of the company founder and his daughter. Franna is a manufacturer of Pick & Carry cranes with a lifting capacity from 10 to 25 tonnes.

 All in all another great manoeuvre by our team of sign superstars.

After weeks of painstaking planning and development these two digital signs are now into Phase 2 of their life journey, having left our workshops today bound for the City.

Watch this space for more exciting news of these digital signs, with plenty more brass wayfinding signage in development as we speak. 

Read more about the indoor and outdoor advertising and informational digital kiosks we've been adding to City of Perth Car Park's inventory.

Great for general car park information (eg. open and closing times), advertising (ie. what's on in town), safety messages (eg. emergency evacuation drills) and wayfinding (ie. maps to key events), car park signage is a great value-add in car park locations. Looks like there will be a few more of these popping up around the place - watch this space!  Our Case Study for this recent project links here!

​The “see, hear, touch” formula … if someone asks what your digital signage will look like in 2017 do you have these three bases covered?

Visual (see) and sound (hear) are definitely up there at the top of most people’s digital signage list, but our top recommendation is to make sure touch (interactivity) is included in the mix too.  Some would argue that interactivity should be at the top of the shopping list for retail and event venues integrating digital AV into their attractions. Our Yap!touch offering ranges from touchscreen kiosks, touch screen map tables or interactive wayfinding solutions with the ”see, hear and touch bases” all covered – add in some amazing content created by our Yap!create design team and you have a winning formula!

We would suggest that a looping video, that offers the viewer no opportunity to control the content, has limited appeal – it covers the ”see & hear” ingredients but not ”touch”.  At a minimum, attractions should incorporate video presentations broken down into multiple shorter segments, giving the user the opportunity to select the content that interests them. But the best retail and entertainment attractions will offer much greater interactivity, allowing users the full opportunity to interact with the content that they see, hear and experience.

When digital signage is used not just as signage, but as a functional element of the attraction or business, it unlocks extra value – creating the best formula for success. By moving beyond the act of just installing “digital signage”, canny investors are now finding  ways to utilize technology to deliver “digital experiences” that enrich the experience, and ultimately drive bottom-line growth. Business is business, after all.

What touchscreen technology is best for high use environments?

When choosing a touchscreen for commercial use in a high footfall environment, such as a museum or event, there are a number of factors to consider. What software will be running with it? Will you need multi-touch or just single-touch? What is it being built into? What’s your budget? Is the aesthetic important? How big a screen do you need?
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Essentially it boils down to 3 options, capacitive, infrared or SAW: In terms of value, reliability and usability they are just simply better than resistive, there’s a reason the majority of modern touchscreen devices utilise these options. Contact the Yap!digital team for more information about what options would suit your needs best.

To find out more about Yap!touch and how we can help introduce the right “see, hear touch” formula into your next digital project contact Tim at +61 8 9274 5151 or email tim@yapdigital.com.au.

As we all know, a lot can happen in the first month of a newborn's existence. All those wonderful milestones and overwhelming sense of pride as you watch the evolution of a new soul.

So to has Yap!digital's first month been full of developmental achievements and proud moments. Some notable ones include:-

• the new signage installed at Yap! HQ
• lots of blogging about some great digital signage projects from around the globe at our website: www.yapdigital.com.au/blog/
• a great new digital pylon project has just left the workshops and is en route to it's new home
• plus some great news on our facial recognition prototype that people are getting very interested about

To find more about our ''interactive signage that speaks!" contact us today on +61 8 9274 5151 or email tim@signsandlines.com.

Curved or straight?  No, not a personal question, but one of preference when it comes to LED digital screens.  Personally, I'm loving the new curved technology which includes convex or concave surfaces to create mind blowing displays both indoors and out. Panasonic have just released an impressive wall of six 4K curved OLED TVs formed from 3 convex screens, and 3 concave screens. https://www.youtube.com/watch?v=BGTKR4W_jIY
 
A recent example of one such application is London Stadium at Queen Elizabeth Olympic Park, who have upgraded its entrance with a 1,128-square-meter curved LED video display.
The display is tilted slightly towards the ground to directly engage with guests. It is 13.9 meters high and 81.2. meters wide and is designed with a 15-HD pixel layout to deliver consistent brightness under direct sunlight.
 
"Hosting Europe's largest LED video display is a proud point of difference and we expect that the sight of the screen will become an iconic element of everyone's visit to London Stadium and Queen Elizabeth Olympic Park," Linda Lennon, chief executive of London Stadium, said in the release. "The LED video display will serve to inform and entertain our guests while delivering considerable value to our commercial partners, event owners and community groups."
 
Daktronics teamed up with EDS to install the display and provide the secondary steel to offer it support. The display uses Daktronics Venus Pro control suite for content management and scheduling, according to the release.
Curved or straight?  No, not a personal question, but one of preference when it comes to LED digital screens.  Personally, I'm loving the new curved technology which includes convex or concave surfaces to create mind blowing displays both indoors and out. Panasonic have just released an impressive wall of six 4K curved OLED TVs formed from 3 convex screens, and 3 concave screens. https://www.youtube.com/watch?v=BGTKR4W_jIY
 
A recent example of one such application is London Stadium at Queen Elizabeth Olympic Park, who have upgraded its entrance with a 1,128-square-meter curved LED video display.
The display is tilted slightly towards the ground to directly engage with guests. It is 13.9 meters high and 81.2. meters wide and is designed with a 15-HD pixel layout to deliver consistent brightness under direct sunlight.
 
"Hosting Europe's largest LED video display is a proud point of difference and we expect that the sight of the screen will become an iconic element of everyone's visit to London Stadium and Queen Elizabeth Olympic Park," Linda Lennon, chief executive of London Stadium, said in the release. "The LED video display will serve to inform and entertain our guests while delivering considerable value to our commercial partners, event owners and community groups."
 
Daktronics teamed up with EDS to install the display and provide the secondary steel to offer it support. The display uses Daktronics Venus Pro control suite for content management and scheduling, according to the release.
 
Speak to one of the Yap!digital team today about your LED Digital display dreams or projects by calling + 61 8 9274 5151 or email: tim@signsandlines.com.
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Source: Digital Signage Today

If you’ve been in Sydney or Melbourne recently you may have seen this digital colouring book in action - an innovative digital signage technology 'gi'mmick' to promote Deep Spring mineral water.

This is so clever... users were able to color Zentangle patterns found in many coloring books on the digital display – using the interactive touchscreen to color in patterns that feature inspirational quotes. Deep Spring then shared drawings on its social media channels.

"We're excited to see clients playing in the gaming space," Alan Klein, head of creative solutions of JCDecaux, said in the release. "Combine this with beautiful imagery, audience engagement and online/offline out-of-home integration and you see really exciting results like the Deep Spring campaign."

The display is designed to emphasize Deep Spring's brand image of relaxation and "simple pleasures." The company deployed the display in high traffic areas to encourage pedestrians to stop and color. See more at the video below...
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https://youtu.be/aU6HfNCyz4s

We took a step behind the lens this week to record our amazing touchscreen digital display suite in action at Finbar's Sales Office in the city.

Utilizing the very best actors, starlets and budding thespians from the Signs & Lines talent pool, we spent a fascinating afternoon in front and behind the lens for our new video. Thanks for Marty for his amazing direction and patience.

You'll see the fruits of the shoot very soon ... yes, there's a new dog in town. Watch this space!​

The trend of converting static signs to digital signage continues. The latest transformation at Waikiki Shopping Centre has shifted the outdated pylon sign into a dynamic, modern digital sales tool.  With plenty of opportunity for a return on investment through selling digital advertising (such as the Aldi ad displayed below), the sign immediately starts to pay for itself. A true win, win result for all.

Read more about this exciting Digital Signage Pylon project in the free downloadable Case Study below.