s_l_digital_signage_-_case_study_-_waikiki_shopping_centre_digital_pylon_sign.pdf |
The trend of converting static signs to digital signage continues. The latest transformation at Waikiki Shopping Centre has shifted the outdated pylon sign into a dynamic, modern digital sales tool. With plenty of opportunity for a return on investment through selling digital advertising (such as the Aldi ad displayed below), the sign immediately starts to pay for itself. A true win, win result for all. Read more about this exciting Digital Signage Pylon project in the free downloadable Case Study below.
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All good things must come to an end so after 3 years studying a Cert III Signage apprenticeship, the end of the tunnel is getting very close for Phil T. His last project of the Signage apprenticeship was based on the Art Deco era and here's a run down on what was involved: "My project was made from laser cut 4mm acrylic shapes that i designed using Signlab. In the centre I used a digital print to create a marble look and add a touch of class! All of the acrylic was backed up with various cast vinyls. The backing board also had machine cut vinyl applied to the rear to create a stylish boarder, and then backed up with black. The titled panel vinyls were applied to the face for a stand out feature. The project was then bonded to one another creating the layered affect. I polished the sides of all acrylics, creating a glass like finish!" Lovely work Phil :) Last months Australian Sign & Graphics (ASGA) Awards in Sydney’s Bicentennial Park saw Signs & Lines pick up 3 gongs. In total 514 entries were received, with 36 companies winning awards across 18 categories. As always some of the entries were quite outstanding (including ours). We were particularly pleased to win 2 out of the 3 places in the digital signage category. We picked up our Gold award in the highly fought category of fabrication of large pylon and sky signs. Our gongs included:
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