Answer: When placed on the side of WA's largest Shopping Centre - Lakeside Joondalup.
Super-brands Coles, Target and Myer all required building signage on several facades at Lakeside Joondalup. Our workshops were full to the gunnels with the signage, with staff dwarfed by the size of illuminated logos and brand names.
But check out how small the signage looked once we'd installed it!!