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Wayfinding Signage for VenuesWest

27/5/2020

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May was a busy month in our workshops as we finished off some new wayfinding signage for the Champion Lakes Regatta Centre for VenuesWest. Our brief included x6 3-sided triangular totems and x7 two-sided totems displaying information on swimming and access information in the lake environment. In addition we created post and pole signage for Swim Limits and Craft Flow plans. Here are the signs being QC'd (quality checked!) before they left for site. More site photos to come post install.
Champion Lakes Regatta Centre is purpose built for community, state, national and international sport competitions including rowing, canoeing, dragon boating and triathlon events.
It is also a training ground for Australia's Olympic kayaking team and the venue hosted the National Sprint Championships - a qualifying event for Rio2016.

Get in Touch for Wayfinding Advice
Use of wayfinding is becoming more and more popular as councils, government and organisations recognise the importance of efficiently directing people around a space. Especially important in crowded environments,  businesses are realising that there is an equally critical safety aspect to helping people to navigate their way during an emergency. Event organisers and venues have a responsibility to ensure that users of their facility are kept safe - and this is where signage plays its part.

Interactive digital wayfinding signage is also great way to protect and engage guests. Use of modern technology will let users find information and self-explore an area using touchscreens, video walls, digital kiosks or digital wayfinding displays.
 
For more information or inspiration visit our websites - Signs & Lines and Yap!digital - or give us a call on + 61 9 9274 5151 or email [email protected] today.
 
We’re ready to start talking! Speak up now about your next project or idea.
 
T + 61 8 9274 5151
E: [email protected]
 
Signs & Lines/Yap!digital @ 5 Meliador Way, Midvale, WA 6056

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Beware! 7 Deadly Sins of Digital Signage Content

6/5/2020

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The Importance of Digital Signage Content
When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing.

The success or failure of your digital signage solution is entirely dependent on content. The old adage ''Content is King'' is so true. The consumer doesn't care about the hardware you have installed, or what media player is behind it.

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Typically a user or viewer of digital signage only cares about what they see on the screen, or touch on the panel, and how this information/content relates to them.

Caution! The Warning Signs of Poor Content
​Beware of the 7 deadly sins of digital signage content. We take a look at the pitfalls and why it is important to avoid them:

1. Static content: Using single still images or slideshows on digital solutions is like pushing your car to work every day. Your content should be moving at all times. Movement catches people's attention and creates engagement. Avoid just using the digital screen like a power-point presentation! Today’s digital signage content management software is simple to use and can create exciting and attention-grabbing chunks of information, constantly catching people's attention.
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​2. Outdated content: With a digital screen everything should be relevant to the viewer and fresh, so people don't get bored with the content. Important information should be displayed instantaneously – ie, during the COVID-19 pandemic use the content to help with health messaging, safety messages and important health updates. Content management systems can be delivered from the convenience of your desk so the power to change information is instantaneous. This is true for menu items, stock levels, promotions or the dates of events as well. Real-time news items or Twitter feeds played alongside your content is a value add for customers.
3. Poor layout: Everyone knows the importance of having good graphic designers in charge of your branding. This applies to digital signage content too. Every frame of animation should be well balanced and designed, but this is just the beginning. When you have content moving across the screen at all times it makes the design process that much harder.This is without even taking user interaction into account. This is the essence of motion design, and anyone using digital solutions needs to be aware of how important it is to seek out content creators that know how to make your projects shine.​

4. No interaction: If you have screens that people are watching for a specific message, then you should be utilizing its interactive capabilities. Everyone knows how to use touchscreen technology now that smartphones are here to stay. Maps and wayfinding services are a valuable asset in a retail or transport environment. Helping people navigate in a space is a wonderful addition to a venues customer service and with touchscreens people can interrelate with your POS or digital displays.
5. No call to action: Using the full suite of content management tools to create outstanding animation and interactive content is meaningless if you don't convey a message to the end-user. And get their feedback via 2-way communication. Tell the user something about your product and receive data about them eg. contact information, sales preferences. The CRM advantages of interactive touchscreens need to leave a customer both impressed and with a positive view of your brand.
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​6. Scheduling Content: As with other modern social media technology, the power of the digital message is that it can be scheduled to run many days or weeks in advance. Sales or advertising campaigns can be set up in advance to ensure that the timing synchronises with other campaigns, and is scheduled across some of all of the network. A very powerful tool to the Marketing Department! Using analytics of sales data allows you to increase your sales by having relevant content being updated on all systems by scheduling or in real time. Leave the sales staff to worry about in-store selling, and let the marketeers schedule the promotions and advertising!
7. Local updating: If you have multiple locations set up with digital screens and you are having each location update the information locally, you are missing out. As marketing managers you now have the ability to take control of which promotional material is being displayed at each location from your desk or at home. You can instantly update the systems across the board if you receive new content, or take down outdated content instantly.

Digital Signage Content - Speak to us Today!
 
Digital signage is a great way to engage guests and other users of a your business or venue using modern technology. Allow your customers to engage with information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.
 
For more information or inspiration give us a call on + 61 9 9274 5151 or email [email protected] today. Visit our comprehensive Yap!digital digital signage website today!
 
We’re ready to start talking! Speak up now about your next project or idea.
 
T + 61 8 9274 5151
E: [email protected]
 
Signs & Lines, 5 Meliador Way, Midvale, WA 6056
 

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What does the Future hold for Touchscreens: Part III

15/4/2020

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Having explored the fundamental questions of What is a Touchscreen (Part I), and the History of Touchscreens (Part II), now we gaze into the future to see how Touchscreens will be part of our lives in the near future.
Future Predictions
Predictions indicate that over the next 7 years the digital signage market is set to to grow to a value of US$26.3B# by 2027. This represents a market growth of 6.4% in this period. Whist the US has the highest market share currently, the Asia-Pacific region is look set to see the highest growth - great news for the prospects in our local WA and Australian marketplace.

Unsurprisingly, retail will hold largest market share in 2020 and this trend is set to continue.
Capacitive Touchscreens are the Future
A capacitive touch screen is a control display that uses a conductive touch of a human finger (or a specialized device in a post COVID-19 world) for input. This new technology is becoming critical for the future of Touchscreens.

As the modern user now has an ‘expectation’ of smartphone-like experiences with every touchscreen panel they interact with – this change in capacitive touch technology has driven a positive change in public attitudes towards touchscreens.

A capacitive touchscreen panel must be touched with a finger or a special capacitive item, such as a pen or glove. As the panel’s coating is stored with electrical charges, the location of the ‘’touch’’ is signalled by the change in capacitance in that location of the screen.

When a capacitive panel is touched, a small amount of charge is drawn to the point of contact, which becomes a functional capacitor. The change in the electrostatic field to find the location of the touch – and thus drive the instructions to the media player for a response.

Projected capacitive touch technology is the most commonly implemented touch technology in the world, offering responsive touch performance to everyone who owns a smartphone or other touch-ready device. This touch technology offers clarity and sensitivity. It will continue to operate even when scratched.
 
What does this technology means for those considering touchscreens in the future? Our recommendation is that potential investors in sectors such as retail, finance technology, industry and even outdoor signage, must consider incorporating capacitive touch experiences into their buying brief.
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Take your Sign Messaging to the Next Level
 
For the full range of digital interior and external signage for your venue or facility our team of professionals are just a phone call away. Talk to us today about how digital billboards and interactive wayfinding signage can add value and enhance your office, arena, casino, hotel, resort, restaurant or conference space.
 
The use of interactive digital signage is also great way to engage guests and staff in mining environments, with the all important transmission of real-time safety messaging now a priority in a post COVID-19 world.

and other users of a hospitality venue – modern technology will let them find information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.

Visit our site! We are the leading turnkey digital signage provider in WA and Australia - find out more here:  www.yapdigital.com.au
 
For more information or inspiration give us a call on + 61 9 9274 5151 or email [email protected] today.
 
We’re ready to start talking! Speak up now about your next project or idea.
 
T + 61 8 9274 5151
E: [email protected]
 
Signs & Lines, 5 Meliador Way, Midvale, WA 6056


SOURCE: #Digital Signage Today, Research And Markets
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Tools of the Trade - Signage: Part II

14/2/2020

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In any manufacturing industry, having the right tools of trade is vital.

​None so much in Signage. Signage is a skilled industry, requiring precision (and sometimes grunt!) to achieve the quality results that stand the test of time, environment and social impact.

In this second in our 'Tools of the Trade' series we take a look at some of the ways we are able to create a professional signage finish, time and time again.

Our tools of the trade are made up from the skills, instruments, and other equipment that you need in order to do our job properly. Here are just a selection of the tools that we need to produce quality signage. However in reality the list extends to much more sophisticated machinery and equipment.
Consider our CNC router bed (shown above) that precision cuts the substrates to exacting measurements. Its diamond head can create shapes, letters and any custom design to match logos or branding.
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Another amazing tool in our armour is the UV flatbed printer (see below). The precision printer prints to very high quality for long lasting results. It can also print white.

This is an amazing tool with the technical whizz to print multiple colours, artwork and designs onto all types of substrate.

The list is very long but includes colourbond, aluminium, material, mini-orb, metals, acrylic ACM, etc, etc.

​Other tools includes our welding equipment for mig and tig welding (see below). Our skilled signage specialists make the frames and structural elements to support a sign. Both internal and external signage needs to have a strong and robust framework. With the help of our detailed shop drawings our qualified fabricators ensure that the signs are fit for purpose.
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​Take your Sign Message to the Next Level
 
For the full range of interior and external  signage for your venue or facility our team of professionals are just a phone call away. Talk to us today about how wayfinding signage can add value and enhance your venue, hotel, resort, restaurant or conference space.
 
Other Tools in our Armoury
 
Use of interactive digital signage is also great way to engage guests and other users ins signage. Modern  technology will allow customers to find information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays. See more at www.yapdigital.com.au
 
For more information or inspiration give us a call on + 61 9 9274 5151 or email [email protected] today.
 
We’re ready to start talking! Speak up now about your next project or idea.
 
T + 61 8 9274 5151
E: [email protected]
 
Signs & Lines, 5 Meliador Way, Midvale, WA 6056


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SIGNAGE WITH A SMILE!

30/9/2019

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“A smile costs nothing, but creates much. It enriches those who receive, without impoverishing those who give. It happens in a flash and the memory of it sometimes lasts forever.” – Dale Carnegie.

We're not all happy all the time, granted, but research tells us that smiling at work will make a difference to your, and other people's day. Here are 10 good reasons to smile at work:-

  1. Increases happiness and enjoyment at work.
  2. You never know who’s watching!
  3. Smiling is contagious. When you smile in most of the cases people smile back:)
  4. You become more positive. 
  5. It makes you more attractive.
  6. Smiling makes you memorable. A study has shown that people who smile are 3 times more likely to be remembered.
  7. Smiling relieves stress. Endorphins are released in your body, even when you force it.
  8. People who smile are perceived as more successful and confident. Smiling will help you get promoted.
  9. There is a proven correlation between smiling and an increase of productivity in teams.
  10. Smiling changes your whole body language!
Rod [pictured below] seems to have got 1-10 nailed. Well done - love the energy & enthusiasm your smile brings!
​To join our happy team contact Josie on +61 8 9274 5151 or email [email protected].
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To join our happy team contact Josie on +61 8 9274 5151 or email [email protected].
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OUR FABULOUS PAINT SHOP FOR QUALITY SIGNAGE

16/9/2019

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High quality signage must have an outstanding paint finish to really pack a punch. The spray booth is an integral part of our process, where we create signage from initial concept, right through to installation. 

Whilst the spray booth image below may look a bit raw, this is how the process takes shape in our workshops. The finished result will of course by a stunning sign with a gloss paint finish. Watch out for future blogs when we’ll show you how this one turns out once installed!
 
Spraypainting is a custom service – meaning we match precisely to your brand colours for a seamless result using 2 pac paint. Whilst many sign firms will outsource their spraypainting and fabrication work to external workshops, Signs & Lines have a large spray booth with drying oven to achieve flawless results. 
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Commonly associated with the automotive industry, the spray booth and drying oven system allows rapid drying and more importantly, environmentally friendly painting, resulting in vehicle quality paint finishes on a variety of materials. The mixing room incorporates an automated PMS colour mixing scheme unit for accuracy of colour matching.
 
We manufacture custom spray paint all types of letters for outdoor and indoor use.
 
For a great paint result, call us today on +61 8 9274 5151 or email [email protected].
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ILLUMINATED GRAPHICS - BOWRA & O'DEA CASE STUDY

3/7/2019

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Whether you need inspiration, design assistance or strategy consultation, the team at Signs & Lines can take your next signage project into the next level. This Case Study explores some recent work in Mandurah for a new Bowra & O’Dea funeral location and our team were proud to be part of this facility’s outstanding development.  

The design brief included stained glass windows to allow colourful light to shine through into the funeral chapel spaces. To achieve this our scope of work included an illuminated lightbox, window graphics at high level, reception signage and glass door graphics.

Read our Case Study for all the details on this impressive signage project. For more about Bowra & O'Dea click here or visit https://bowraodea.com.au/

signs___lines_-_case_study_-_bowra___o’dea.pdf
File Size: 1948 kb
File Type: pdf
Download File

Talk to one of our Signs & Lines team today about how illuminated graphics can benefit your business. Our service always includes our tried and tested formula for creating an integrated signage plan that will boost brand awareness and enhance your professional image. ​Our professionalism makes us number 1 in WA.

​Contact +61 8 9274 5151 or email [email protected]. 
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​
#illumination #graphics #signs #casestudy #signage
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CASE STUDY - WATERCORP DAMS SIGNAGE AUDIT

11/6/2019

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Whether you need inspiration, design assistance or audit/strategy consultation, the team at Signs & Lines can take your next signage project into the next level. 

Signs & Lines were commissioned to undertake signage audits across Water Corporation’s 10 dams in the Perth metro and West Pilbara areas of WA. As principal supplier of water, wastewater and drainage services  to hundreds of thousands of WA homes, businesses and farms, to say Water Corporation is relied heavily on is an understatement.
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SIGNAGE AUDIT SPECIFICS
Our team undertook a comprehensive audit of signage across all Watercorp's dams to ensure the signage was up to scratch - important to ensure the water supply and usage is not compromised. Read our Case Study below to find out how we audited over 1100 signs and prepared an output that provided real value to Water Corporation.
signs___lines_-_case_study_-_watercorp_dams_signage_audit.pdf
File Size: 3418 kb
File Type: pdf
Download File

Talk to one of our Signs & Lines team today about how audits can benefit your business. Our service always includes our tried and tested formula for creating an integrated signage plan that will boost brand awareness and enhance your professional image. ​Our professionalism makes us number 1 in WA.

​Contact +61 8 9274 5151 or email [email protected]. 
​
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#audit #signageaudit #signs
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HIRE OFFER - YAP!HIRE DIGITAL SIGNAGE SCREENS

1/4/2019

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Hiring Digital Signage - The Offer*

Thinking of hiring a digital interactive kiosk? Then today is the day to benefit from our 3 month special hire offer. But the offer only runs between 1/4/19-30/6/19 so be quick!

For all hires across Australia* during this timeframe, hire 2 of our digital signage options and get the third free for the hire period. Valid hire periods - 1 week minimum - qualify for this generous offer with potential for thousands of dollars saved.

3 Simple Steps to Take Advantage of our Offer*

Step 1: Select the 3 products you wish to hire from the range shown below
Step 2: Confirm your dates, content and delivery requirements
Step 3: Contact us for a quote - [email protected] or call 08 9274 5151

From an approved quote the Yap!hire team can take care of the rest with our turnkey solution that means you can rely on us to sort out the technology, the content and the logistics.

What Important Things Do I need to Know?

Success of your digital signage will be mainly dependent on the Content you display or have for users to interact with. Once you've decided what the purpose of your digital signage is, we can help you develop some Content that maximises the potential of your device.  It may be as simple as a Powerpoint presentation driven off a USB, or a truly interactive touchscreen experience that engages the user through a sensory experience using videos, pop-ups, games, menu selections, on-line ordering, dynamic maps or so much more. 

Our team of Yap!digital graphic designers will take your brief and create the magic. 

Delivery
Based on your delivery requirements, Yap!hire will dispatch and set up the digital screens for you in our branded 'flight cases' for protection. It's easy and hassle-free!  At the end of the hire period our team will come and take the digital signage back to our base. Delivery fees are based on mileage to the destination*.

If you are still unsure about the benefits of hire, read our Case Study here which outlines some recent examples of hire uses.

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To Hire, or not to Hire?
We’re experts — the best in the Perth digital signage hire business — and we’ll help get you up and running as quick as possible. To find out more about this Offer talk to us today. Call now on +61 8 9274 5151 or email [email protected].
 
Offer Terms & Conditions*
Refer to the information below as part of Yap!hire’s terms and conditions relating to this offer:
  • Hire Offer must be between 1st April -30th June 2019.
  • Hire of all 3 items must be a minimum of a week (7 day hire).
  • Hire price of the 3rd digital signage item must be less than the other two hires.
  • The hirer is responsible for abiding by the Offer and Hire Contract Conditions (see here for details).
  • Extensions of hire Offer beyond one week are encouraged, however all digital signage items will revert to normal hire rates unless a pre-agreed arrangement has been made. Long term hires can be negotiated – simply contact our team on +8 9274 5151 to discuss.
  • All hires subject to item availability. Hires on this Offer will be on a first come, first served basis.
  • Yap!digital management reserves the right to change this Offer at any time during the promotion period. Yap!digital also reserves the right, in its sole discretion, to terminate the Offer at any time, for any reason. 
  • This Offer is only open to legal residents of Australia, 18 years of age or older, and is void outside of Australia.
  • A maximum of one (1) Offer may be redeemed per business. 
  • This Offer is not transferable and cannot be redeemed for cash.
  • Offer available for shipping to major metropolitan cities and towns across Australia using approved freight & logistics companies. Some remote locations will not be viable. Hirer pays for all associated transport costs.

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GETTING INSIDE AN ILLUMINATED SIGN

27/3/2019

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This large sign (photographed below) has been under construction in our workshops. It's quite hard to recognise it as a sign based on the photo below! Taken as a shot of the internal section of the sign, the inside has literally been 'lit up' with hundreds of LEDs. Using a side lit LED pattern our objective was to create an even light across all the surfaces of the sign. Due to their compact size, the LED's are able to align perfectly to illuminate this structure and infinite shapes of indoor and outdoor commercial signage.

LED's provide a brilliant, energy-efficient illumination that will last for many years without much maintenance or updating. Typically they come in LED strips which are thin, flexible, and come with adhesive backing, meaning they can be bent to follow various curves and angles of a sign.

​With optional IP weatherproofing, LED strip lights are also resistant to water and dust.
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It's easy to see why most sign companies recommend LED lighting for commercial signage as they create a bright, direct light that shines evenly across the entire surface of your sign. With visibility another key factor, LED illumination is clearly visible from great distance.

Using this highly efficient technology means your business will save on energy and maintenance costs, creating a durable, cost efficient solution. LED lights contain no breakable glass parts and no toxic mercury to worry about environmental pollution. In addition they are cool to the touch even after several hours of use, unlike neon and
fluorescent.

But don't just take our word for it! Here's a picture of the finished signage (below) once installed - shining bright and providing this business with high exposure at night.

We'd love to show you how effective illumination can make the difference to your business signage. For more information and to talk to a LED specialist, give us a call on +61 8 9274 5151 or email [email protected].​
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