With a new year approaching it's always a good time to freshen things up and make plans for the new year. Is signage on your 2018 marketing hit list? If not, take a look at a few examples below to whet the appetite.

It's worth remembering that signage is the first thing your customer's or clients see as they approach your business, creating that vital first impression.

Need some inspiration of how good your building signage could look - check out our case study attached below or call us on 08 9274 5151 e: mark@signsandlines.com for more ideas.

The role of shopping centres in our lives has changed, and we are in a time when investment in huge retail centres in our towns and suburbs is at an all time high. In WA we have over 270* shopping centres, representing around 15% of Australia’s total retail centres and turning over $15.4** billion. And, as in most important things in life – first impressions count!  In retail, there’s NEVER been a more important time to stand out from the crowd.

​Understanding that at quality signage is paramount, our proven track record of delivering value for money outcomes in Shopping Centres is demonstrated throughout this Case Study.   ​

The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.”  Such is the magic of the shopping centre and the allure of ‘retail therapy’!
 
Shop ‘Til you Drop!
 
Love ‘em or hate ‘em, shopping centres are an alluring and essential part of 21st century living. In the words of the movie ‘Confessions of a Shopaholic’, “When I shop, the world gets better, and the world is better, but then it's not, and I need to do it again”.
​ 
We have worked closely with many shopping centre operators and builders to ensure that the signage for their retailers not only looks great, but also conforms to the centre’s retail design criteria and guidelines.
 
Acutely aware of the partnership required when working in Shopping Centres, our team creates a professional result every time, using our experienced craftsmen and great customer service to ensure that works are completed to the highest standard.
 
Types of Shopping Centre Signage
 
Over the last 33 years Signs & Lines have undertaken numerous shopping centre retail projects using our design, manufacturing and installation talents in complex and logistically demanding environments. Understanding the challenges of a high foot-fall retail environment, our people are cognisant of the unique ways needed to approach each shopping centre project.  Installation of signage during a construction phrase, for example, presents very different challenges from installing signs whilst the shopping centre is fully operational.
 
Throughout the Case Study you will see examples of the suite of signage we can offer at Shopping Centres, such as:

• Pylon signage – static & digital
• Door signage
• Glazed door signage
• External super graphics
• Carpark signage
• Dynamic signage – digital wayfinding
• External fascia branding signage
• Loading dock signage
• Controlled parking signage
• Internal signage
• Amenities signage
• Shopfronts
• Lightbox signage
• Awning signs, wall signs
• Billboards
• Window graphics & decals
• Entry / exit signs
• Lift signage & trolley bay6s

 
Demonstrated Experience
 
Between 2014 - 2017 we completed shopping centre external signage for Lakeside Joondalup, Midland Gate Shopping Centre, Vicinity Centres, Federation Centres and Secret Harbour Shopping Centre in Perth metro – plus other projects in remoter regional centres. For the aforementioned projects we have manufactured and installed complex large and small scale signage works including: entry statements, pylons, digitally printed fascia panels, window graphics, frosting, general statutory signs, external traffic signage, car park signs, tenant sign removal, directory signs, information kiosk signage, snapper frames, escalator signage etc.
 
For Lend Lease we were contracted to provide signage at the Joondalup Shopping Centre’s expansion for Lend Lease during 2014-2016, with external signage works for Myer, Target and the Shopping Centre branding. This project also included works on digital wayfinding kiosks in the centre. A recent Firm job required us to complete signage works in Port Hedland and our team mobilised from Perth to complete these remote works; similarly we manufactured and installed new Vicinity Centres signage in Karratha.
 
At Cockburn Shopping Centre in Perth’s southern suburbs we completed a digital signage project supplying five wayfinding kiosks, and at Armadale Shopping Centre we completed internal and external signage at the build stage including exterior fascia signage, mall ceiling suspended signage, emergency evacuation plans, door signage, statutory signage, travelator and CCTV signage, traffic management signs, etc. This works was done in conjunction with the builder and Meyer Shircore Architects.
 
An Eye into the Future of Shopping Centres
With an estimated $4.5° billion will be invested in Perth shopping centres by 2020, with more than half of it spent expanding shopping complexes to create public places where customers can socialise, eat, be entertained and shop.
The move, which breaks down binary thinking about bricks-and-mortar versus online traders, will result in major shopping centres expanding floor space by more than 50% and integrating online booth and smartphone shopping.
 
The dynamic of shopping centre visits is definitely changing with   food and beverage being a major “pull factor” in luring consumers into shopping centres. More than a third≠ of consumers indicated they would visit a shopping centre just to eat or drink.
Expansion of existing shopping centres seems to be the name of the game with expanding major regional centres into super regional centres (130,000sqm-plus) as the trend making the biggest difference in retail spending growth.
 
The Final Wrap
The great news for the shopaholic is that there will be more malls, brands, trends, discounts, offers to sets your spirit soaring high… Perth is set for a 24.4% increase in Shopping Centre supply by 2020°.
 
For those looking to ensure that the lure of the shopping centre is playing its part in attracting visitors, Signs & Lines combination of static and digital signage solutions will ensure that the carparks are full and the visitor will have an outstanding shopping centre experience courtesy of great signage.
 
Sources:
*2015 Property Council of Australia
 **2014 Property Council of Australia
° Y Research
≠ CBRE “How global is the Business of Retail” report
 
 We’re ready to start talking! Speak up now about your next project or idea.
T + 61 8 9274 5151

admin@signsandlines.com

Signs & Lines/Yap!digital, 5 Meliador Way, Midvale, Perth WA 6056
 
 

The trend of converting static signs to digital signage continues. The latest transformation at Waikiki Shopping Centre has shifted the outdated pylon sign into a dynamic, modern digital sales tool.  With plenty of opportunity for a return on investment through selling digital advertising (such as the Aldi ad displayed below), the sign immediately starts to pay for itself. A true win, win result for all.

Read more about this exciting Digital Signage Pylon project in the free downloadable Case Study below.

These 84" advertising kiosks are truly high and mighty! Showcasing advertising materials for APN's media partners, the three new kiosks located in Perth's busy BusPort entrances give the passing traffic a real "eye-full" as they wonder by.  Although we know that great things come in small packages, in this case we are definitely arguing that big is beautiful!  Find out more in our Case Study - link below.

Check out the largest outdoor digital signage in Perth that we've just relocated on Airport Drive. If you've been on a plane lately, chances are that you have driven under the gantries either on your way in or out of the airport, and we were proud to manage the relocation of this iconic digital signage.

Words to describe this project include: complex ... precision engineering ... millimetre accuracy ... demanding ... collaboration ... substantial ... deadline driven ... red tape ... the list goes on.

Read more about it in our DOWNLOADABLE Case Study below.

Can interactive digital signage help organisations be more cutting-edge? This is the question we posed as we finished another interactive digital signage project, and we believe the answer is a resounding ''yes".

If you're seeking the latest and greatest in digital signage interactivity, here's our Top 3 of what's working really well out there with customers (and clients) at the moment:

1. Pinch to Zoom functionality to help customer's interrogate information
2. Register your Interest forms that feed customer relationship management (CRM) data
3. Behavioural analytics that track customer buying patterns

​Read more about these in downloadable Case Study below.

Our brief? … ‘something contemporary, funky yet functional” 

Can digital signage fulfil all these things? Find out how a digital display table attracted shoppers to the Austin Lakes Estate.  Located in a mall in one of WA's busiest shopping centres, Mandurah Forum, our integrated solution gave passers-by something really unique to focus on.

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For more information about this project, or any other digital signage enquiry, please contact Tim Webb, Signs & Lines Digital Signage consultant on 0407 775031 or email tim@signsandlines.com.

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This static tenant directory in the main reception area of one of Perth's key offices in the CBD received a wonderful make-over recently and is now proudly digital, and loving the transformation!

For more information about this project or any other digital signage enquiry, please contact Tim Webb, Signs & Lines Digital Signage consultant on 0407 775031 or email tim@signsandlines.com.

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