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[VIDEO] Aliens attack London!

25/3/2014

Image courtesy of DigitalSignageToday.com

Technology and great marketing snuggle up once again in this brilliant Pepsi Max digital signage advertising campaign in London, UK.

A transparent digital signage screen was inserted in the bus shelter to display the normal streetscape before reality was augmented with animated scenes of aliens, robots - and even a giant tentacled monster. Brilliant work, Pepsi!

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Is 3D printing about to revolutionize the construction industry?

18/3/2014

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(Source: Emerging Objects)

Is 3D printing about to revolutionize the construction industry?Perhaps, perhaps not. But one thing's for sure, it's going to impact it one way or another.

Take for example this Design News article about 3D printed wood (OK, so the materials are usually a combination of wood with some type of polymer binding ingredient, but hey), which got me thinking about how technology is likely to blur the lines between many industries. Today, I'd probably visit a joinery shop for a wooden item like the one shown in the photo - but perhaps in years to come I'll visit a High Street print shop for such instead? (or, more realistically, order them online for home delivery).

And then I stumbled across this Mashable article which discusses 3D printed affordable housing (yes, whole 3D printed houses - be sure to scroll down the article and watch the very interesting video of the 3D printer in action)... now, perhaps ordering a house via a High Street print shop is a little too far-fetched (and admittedly not the point of the article) - but who knows what's around the corner in our rapidly-changing world?

What do you think? 3D printing looks like it's here to stay, and as the technology develops it's sure to make its mark on a whole host of industries - not least the construction industry. Would you agree or disagree? Discussion encouraged!

(Signs & Lines is yet to venture into the world of 3D printing - and perhaps it never will! Nonetheless, I find the technology - and its possible applications - fascinating)

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[VIDEO] Is it a bird? Is it a plane?... Oh, it IS a plane...

14/3/2014

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British Airways' interactive billboard

OK, admittedly this interactive digital signage video's been doing the rounds for a month or three, but following on from my two previous Apotek and Pizza Hut posts it's yet another great example of how happy the marriage between marketing and digital technology can be.

British Airways' interactive billboard uses surveillance technology to identify and display the details of planes flying overhead - and I think it's great!

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[VIDEO] Pizza Hut grabs a pizza the digital signage action

10/3/2014

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I totally agree. There's no excuse for the title of this post. But I think you'll enjoy the video contained in the post nonetheless!

According to this article by DigitalSignageToday.com, Pizza Hut 'is piloting a new, interactive digital signage tabletop enabling customers to design their pie on their table top, order and then play games while they wait.'

This video illustrates once again that the marriage between digital signage technology and a great marketing idea can be a very happy one. So if you wanna pizza the digital signage action too (sorry!), please contact email [email protected].

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[VIDEO] Aliens attack London!

Is 3D printing about to revolutionize the construction industry?

[VIDEO] Is it a bird? Is it a plane?... Oh, it IS a plane...

[VIDEO] Pizza Hut grabs a pizza the digital signage action

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