Predictions indicate that over the next 7 years the digital signage market is set to to grow to a value of US$26.3B# by 2027. This represents a market growth of 6.4% in this period. Whist the US has the highest market share currently, the Asia-Pacific region is look set to see the highest growth - great news for the prospects in our local WA and Australian marketplace.
Unsurprisingly, retail will hold largest market share in 2020 and this trend is set to continue.
A capacitive touch screen is a control display that uses a conductive touch of a human finger (or a specialized device in a post COVID-19 world) for input. This new technology is becoming critical for the future of Touchscreens.
As the modern user now has an ‘expectation’ of smartphone-like experiences with every touchscreen panel they interact with – this change in capacitive touch technology has driven a positive change in public attitudes towards touchscreens.
A capacitive touchscreen panel must be touched with a finger or a special capacitive item, such as a pen or glove. As the panel’s coating is stored with electrical charges, the location of the ‘’touch’’ is signalled by the change in capacitance in that location of the screen.
When a capacitive panel is touched, a small amount of charge is drawn to the point of contact, which becomes a functional capacitor. The change in the electrostatic field to find the location of the touch – and thus drive the instructions to the media player for a response.
Projected capacitive touch technology is the most commonly implemented touch technology in the world, offering responsive touch performance to everyone who owns a smartphone or other touch-ready device. This touch technology offers clarity and sensitivity. It will continue to operate even when scratched.
What does this technology means for those considering touchscreens in the future? Our recommendation is that potential investors in sectors such as retail, finance technology, industry and even outdoor signage, must consider incorporating capacitive touch experiences into their buying brief.
For the full range of digital interior and external signage for your venue or facility our team of professionals are just a phone call away. Talk to us today about how digital billboards and interactive wayfinding signage can add value and enhance your office, arena, casino, hotel, resort, restaurant or conference space.
The use of interactive digital signage is also great way to engage guests and staff in mining environments, with the all important transmission of real-time safety messaging now a priority in a post COVID-19 world.
and other users of a hospitality venue – modern technology will let them find information through self-exploration on touchscreens, video walls, digital kiosks or digital wayfinding displays.
Visit our site! We are the leading turnkey digital signage provider in WA and Australia - find out more here: www.yapdigital.com.au
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