Reebok worked in collaboration with Animal and JCDecaux Sweden to promote their trainer ZPump 2.0. Reebok reached out directly to their key demographic by challenging them to a race.
A free standing panel enabled with a speed camera measured how fast the person would run past it. If the runner reached the speed of 7km per hour, the panel would open and the winner could grab a free pair of Reebok trainers.
The campaign was a fantastic success with 250 speedy winners and an engaging Outdoor presence - such a simple way to connect with their key audience directly. Watch the feature below to see more!