Have you given this any thought yet? Will you be prepared to stand out from the crowd, be brave, take risks, push the boundaries and dip you toe into the water ... or are you a laggard, who will wait for others to shake the tree and then cautiously follow when all the apples have fallen?
There is a strong argument that as an "early adopter" - ie. a person who embraces new technology before most other people do - your business will benefit in terms of reputation and revenue.
Just look at McDonalds. A simple, humble burger joint? No way! McDonalds are retail innovators and as the article linked below articulates, and I quote, "McDonald's has set the bar for not only the fast food industry, but for retailers alike. They are providing their consumers with an experience by utilizing new technologies, processes and strategies designed to address the changing marketplace of consumer demands and needs."
Three recent digital signage innovations include:
- replacing static menu boards with digital menu boards;
- McCafe offerings promoted on digital menu boards;
- custom-made "Create Your Taste" self-order digital signage kiosks; a build-your-own-burger offering based on touchscreen technology.
Gone are the days that we went to McDonalds just for food - now we go to be surprised, to be entertained and to be in control of our order through digital signage technology.
We've got a really exciting touchscreen retail digital signage example that we'd love to show you. Get in touch to find out more on 08 9274 5151.