Digital signage delivers these 3 key marketing components on the streets of Australia with a 'Stop the Spread" outdoor campaign that demonstrates how every donation gets real results in real time. Over 5 minute cycles a melanoma grows on the screen and the only way to reverse the cycle is by making a donation.
This recent project aims to demonstrate that every dollar counts when it comes to finding a cure, helping the Melanoma Institute Australia (MIA) create awareness and fundraise.
The melanoma cell animation reacts to each donation made on the digital signage PayPass Tap And Go by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there.
There is tremendous capacity for other charities to benefit from similar styled digital signage solutions.
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