Australia's shopping centre digital invasion continues!
This month a major refurbishment at Pacific Fair, the largest retail mall in Queensland and the fourth largest in Australia, now includes the largest curved LED displays ever installed in Australia.
The displays take the form of multiple NanoLumens LED video displays suspended over the mall’s two key areas, the largest measuring over 10 metres high by 3 metres wide, built with a wave shape running through the display.
Digital Place Solutions co-founder Stephen Rubie said "The displays serve both to enhance the esthetic aspect of the shopping experience at Pacific Fair while serving as a powerful consumer engagement solution".
Confirming digital signage as important return on investment asset, he continues, "The displays are being used as a highly effective advertising vehicle that stops shoppers in their tracks … Advertisers are thrilled that their messages are being seen and retained by shoppers."
This month a major refurbishment at Pacific Fair, the largest retail mall in Queensland and the fourth largest in Australia, now includes the largest curved LED displays ever installed in Australia.
The displays take the form of multiple NanoLumens LED video displays suspended over the mall’s two key areas, the largest measuring over 10 metres high by 3 metres wide, built with a wave shape running through the display.
Digital Place Solutions co-founder Stephen Rubie said "The displays serve both to enhance the esthetic aspect of the shopping experience at Pacific Fair while serving as a powerful consumer engagement solution".
Confirming digital signage as important return on investment asset, he continues, "The displays are being used as a highly effective advertising vehicle that stops shoppers in their tracks … Advertisers are thrilled that their messages are being seen and retained by shoppers."
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